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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Pirate Bay Defendants Convicted – Does it Matter?

By Mike McGuire | April 17, 2009

Napster, MGM v. Grokster and now the Pirate Bay. Three court cases brought against defendants accused of building and/or deploying file-trading technology utilized by millions to redistribute content without the rightsholders permission.  Nobody can honestly believe that this conviction will…

Universal Music & Google Want You to Watch Their Special New Music Channel (Don’t call it YouTube!)

By Mike McGuire | April 10, 2009

It’s special in the sense of “separate” or apart from the crowd, so to speak. The crowd in question being all the regular old channels on YouTube which contain music videos. Essentially, this story describes a meeting of minds (Doug…

Yahoo! Music: Your Starting Point for Online Music?

By Mike McGuire | April 07, 2009

Yahoo! Music has been revamped – again – and this one announced (more or less) on April 7 – is clearly inspired by the company’s strategic imperatives of “open” and being the "starting point” for any Internet activity. In this…