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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Pirate Bay Defendants Convicted – Does it Matter?
Napster, MGM v. Grokster and now the Pirate Bay. Three court cases brought against defendants accused of building and/or deploying file-trading technology utilized by millions to redistribute content without the rightsholders permission. Nobody can honestly believe that this conviction will have any more deterrent effect than the others, do they? Not sure how you could…
Universal Music & Google Want You to Watch Their Special New Music Channel (Don’t call it YouTube!)
It’s special in the sense of “separate” or apart from the crowd, so to speak. The crowd in question being all the regular old channels on YouTube which contain music videos. Essentially, this story describes a meeting of minds (Doug Morris and Eric Schmidt) and motivation (online revenue) between Universal Music and Google’s YouTube video…
Yahoo! Music: Your Starting Point for Online Music?
Yahoo! Music has been revamped – again – and this one announced (more or less) on April 7 – is clearly inspired by the company’s strategic imperatives of “open” and being the "starting point” for any Internet activity. In this case, online music. With the revamp, Yahoo! Music is looking to become the Internet’s mass…