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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Senator proposes nonprofit status for newspapers
Mike McGuire | March 24, 2009
Well, this certainly is one possible solution to the problem facing small, typically local newspapers: a Maryland senator has submitted a bill that would allow struggling newspapers to become tax-exempt non-profits. Possible benefits? Ad and subscription revenue would be tax…
iPhone 3.0: 1,000 APIs Mean Opportunity for Content and Brands (among others)
Mike McGuire | March 18, 2009
With its preview Tuesday of the iPhone 3.0 (OS and SDK), Apple ratcheted up the pressure on not only its competitors in the smartphone business, but I believe, in a weird backwards sort of way, that the preview will put…
For the Beatles Happiness Is Warm Game Controller; Universal and YouTube Trying to Make a Deal
Mike McGuire | March 05, 2009
Can the popularity of Rock Band franchise translate and extend the timeless — but let’s face it, musically archaic — Beatles catalog to a generation of folks who grew up disconnected from the album, AOR radio but have come of…
Linking Search Results to Content Transactions: Searching for Dollars?
Mike McGuire | March 04, 2009
Is it possible to create more efficient links between searches for online content and multiple payment or monetization schemes? ImageSpan, developer of licensing automation technologies, appears to have come up with a very efficient approach: linking search results from a…
Getting Along to Go Along in the Digital Age
Mike McGuire | March 02, 2009
It appears Amazon is taking a page from the realpolitik school of business to insure the future for its Kindle e-reader product by agreeing to turn-off a text-to-speech converter featured in the new Kindle 2 e-reader. (We blogged about the…