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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Muzak Files Chapter 11 – Whither Elevator Ambience?

Muzak, provider of that eerie, sometimes annoyingly cloying music piped through elevators, hotel lobbies, malls and lots of other public spaces is filing for Chapter 11. Some might mourn, some will rejoice. Tough economic conditions – our new favorite explanation for everything –are blamed for making it impossible for Muzak to dig itself out from…

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Machines That Read Aloud: Latest Threat to Copyright!!!

Kindle 2 lets users “hear” a computerized voice read the content of the book, magazine or newspaper article. Authors Guild denounces said feature, arguing that the text-to-speech read back is a derivative work. The obvious point was made in the CNET story: text-to-speech is not a replacement for an audiobook (and an audiobook is a…

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Labels’ Own Online Music Service to be Shuttered?

I suppose that one of the benefits of the sour economy is that it will put the match to half-baked business ideas – like labels trying to run their own online music services. I’m not saying that the Total Music store hatched by Universal Music and Sony BMG was a half-baked idea, I’m just sayin’…

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Live Nation Proposes Merger with Ticketmaster

A down economy prompts all sorts of companies to consider partnerships, mergers and acquisitions that in better times might have seemed unnecessary. Today’s announcement that Live Nation and Ticketmaster want to merge – a deal which could create a combined entity worth around $2.5 billion — is one of those  deals. It might that initially…

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On Movie Piracy, the Press and Reality

Far be it from me to be insensitive to the travails of the movie industry when it comes to the transition to an online world, or to cast aspersions on the fine reporting over at the New York Times, but this story is just … what’s the phrase the kids use, oh yeah, weak. In…

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