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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Nice Touch, iTunes – Zune is NOT Dead

By Mike McGuire | January 29, 2009

Apple gets some props this week for allowing consumers to upgrade their existing iTunes-purchased library of songs to DRM-free AAC/256kbps versions one at a time. As opposed to having to upgrade the whole lot as originally required when the store’s…

Music Labels & ISPs Hooking up on Both Sides of the Pond?

By Mike McGuire | January 28, 2009

Oh boy, it just seems like these two kids – music labels (and probably the movie studios and some TV networks) and ISPs just want to get hitched, no matter how many family members, friends and members of the clergy…

Senate Votes To Delay Digital Transition: To What End?

By Mike McGuire | January 27, 2009

Even though U.S. broadcasters are ready and 95 percent of consumers are ready, the fabled Digital Transition, scheduled for February 17, the Senate, at the urging of President Obama, voted to delay the full switch from analog to digital TV…

Costs a lot to Win and Even More to Lose . . . And Time is Not on Their Side

By Mike McGuire | January 14, 2009

What can I say about this? Specific legal and operational issues aside, this case is another great example of what I think is the real real challenge facing the media industry when it comes to making a successful transition to…

Labels & Apple Agree to Cut the DRM Locks

By Mike McGuire | January 07, 2009

Last year Steve Jobs wrote an open letter to the music industry imploring the industry to drop their requirements that songs sold on iTunes be wrapped with the company’s FairPlay DRM. On Tuesday, Jan. 6, 2009, Phil Schiller, Apple’s worldwide…