mike mcguire's photo

Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
Read Full Bio

Call gartner marketing leaders

Nice Touch, iTunes – Zune is NOT Dead

January 29, 2009 | 1 Comment

Apple gets some props this week for allowing consumers to upgrade their existing iTunes-purchased library of songs to DRM-free AAC/256kbps versions one at a time. As opposed to having to upgrade the whole lot as originally required when the store’s catalog was converted to DRM-free status earlier this month. (Yes, I thought $700 was a… Read More

Music Labels & ISPs Hooking up on Both Sides of the Pond?

January 28, 2009 | 0 Comments

Oh boy, it just seems like these two kids – music labels (and probably the movie studios and some TV networks) and ISPs just want to get hitched, no matter how many family members, friends and members of the clergy are against it. It’s like they can’t keep their hands off each other. But instead… Read More

Senate Votes To Delay Digital Transition: To What End?

January 27, 2009 | 0 Comments

Even though U.S. broadcasters are ready and 95 percent of consumers are ready, the fabled Digital Transition, scheduled for February 17, the Senate, at the urging of President Obama, voted to delay the full switch from analog to digital TV for four months. Citing data from Nielsen, some 6.5 million households would go dark if… Read More

Costs a lot to Win and Even More to Lose . . . And Time is Not on Their Side

January 14, 2009 | 0 Comments

What can I say about this? Specific legal and operational issues aside, this case is another great example of what I think is the real real challenge facing the media industry when it comes to making a successful transition to online distribution: using the courts and law as a first, second and third response to… Read More

Labels & Apple Agree to Cut the DRM Locks

January 7, 2009 | 5 Comments

Last year Steve Jobs wrote an open letter to the music industry imploring the industry to drop their requirements that songs sold on iTunes be wrapped with the company’s FairPlay DRM. On Tuesday, Jan. 6, 2009, Phil Schiller, Apple’s worldwide senior VP for product marketing, got to announce that the US’ largest music retailer, iTunes… Read More