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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Some Labels Starting to feel the Revenue Love from YouTube – Others Not So Much & RIAA Shifts Tactics

By Mike McGuire | December 22, 2008

Conflicting reports as to YouTube’s revenue-generating potential were brought to us in the past week, and within the same news cycles, we also got news that the label’s industry group, the Recording Industry Association of America (RIAA) is going to…

Apple to Macworld: Thanks for the Memories . . . Speculation Ensues

By Mike McGuire | December 17, 2008

  So there are already a heap of stories and speculation about Apple’s decision to stop participating at the Macworld Expo trade show. Here’s one and here’s another, both from AppleInsider. Maintain perspective with the second because it’s a rehash…

Why Hysterical Claims About the Decline of the CD are Neither Helpful nor News

By Mike McGuire | December 09, 2008

So why does this keep coming up as a news item? This year’s decline in CD sales is the worst. Ever! Reports like this are like watching a footage of a car crash in slow motion and exclaiming every couple…

Band Opts for Madison Avenue, Not Labels

By Mike McGuire | December 09, 2008

Jeez, how hard does a music exec have to work these days? First, the Internet and the consumers using it to trade music files destroy the business model for a CD.  Now label execs have to compete with advertising agencies…