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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Zune Subscribers Get (Feels-like) Free Love

November 20, 2008 | 1 Comment

In addition to lowering prices on its family of flash-based Zune personal media players earlier this week, Zune and its subscriber service, has gone straight past value-proposition marketing to the “freemium” handout. To-date, the Zune’s music service comprises an online  service where all the Zune-DRM’d music resides, PC software and proprietary hardware players. Kind of… Read More

Music Industry to Lose DRM Locks on iTunes?

November 20, 2008 | 0 Comments

You might want to file this one under “Things That Should Have Happened Two Years Ago — but didn’t.” News.com is reporting that Apple’s iTunes team is negotiating with Universal Music, Warner Music and SonyBMG to get them to follow EMI’s lead and drop their insistence on locking up songs using Apple’s FairPlay DRM technology. … Read More

Media Titans Coming to Grips with UGC?

November 10, 2008 | 2 Comments

Maybe none of the old-guard protect-copyright-at-any-cost management  was looking when elements of MTV Networks inked this deal with MySpace and Auditude to monetize user-generated video.  I like to believe that what we saw with this deal (commentary from colleague Andrew Frank and me is here on the Gartner.com site) is that enlightened self-interest rules the… Read More