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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Zune Subscribers Get (Feels-like) Free Love

By Mike McGuire | November 20, 2008

In addition to lowering prices on its family of flash-based Zune personal media players earlier this week, Zune and its subscriber service, has gone straight past value-proposition marketing to the “freemium” handout. To-date, the Zune’s music service comprises an online …

Music Industry to Lose DRM Locks on iTunes?

By Mike McGuire | November 20, 2008

You might want to file this one under “Things That Should Have Happened Two Years Ago — but didn’t.” is reporting that Apple’s iTunes team is negotiating with Universal Music, Warner Music and SonyBMG to get them to follow…

Media Titans Coming to Grips with UGC?

By Mike McGuire | November 10, 2008

Maybe none of the old-guard protect-copyright-at-any-cost management  was looking when elements of MTV Networks inked this deal with MySpace and Auditude to monetize user-generated video.  I like to believe that what we saw with this deal (commentary from colleague Andrew…