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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Zune Subscribers Get (Feels-like) Free Love

Mike McGuire | November 20, 2008

In addition to lowering prices on its family of flash-based Zune personal media players earlier this week, Zune and its subscriber service, has gone straight past value-proposition marketing to the “freemium” handout. To-date, the Zune’s music service comprises an online …

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Blog

Music Industry to Lose DRM Locks on iTunes?

Mike McGuire | November 20, 2008

You might want to file this one under “Things That Should Have Happened Two Years Ago — but didn’t.” News.com is reporting that Apple’s iTunes team is negotiating with Universal Music, Warner Music and SonyBMG to get them to follow…

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Blog

Media Titans Coming to Grips with UGC?

Mike McGuire | November 10, 2008

Maybe none of the old-guard protect-copyright-at-any-cost management  was looking when elements of MTV Networks inked this deal with MySpace and Auditude to monetize user-generated video.  I like to believe that what we saw with this deal (commentary from colleague Andrew…

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