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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Netflix Grows its Hardware Posse

October 30, 2008 | 0 Comments

Having built a decent business based on consumers desire to avoid worrying about when they return their rented DVD movies, NetFlix is pushing into the online world of movie distribution by securing streaming deals with Microsoft’s XBox (including a small catalog of about 300 HD titles) and TiVO’s HD-based DVRs.  NetFlix’ announcements are strong additions… Read More

Webcasters like Pandora Catch a Break on Royalty Rates

October 1, 2008 | 0 Comments

Pandora and its ilk look to be getting some breathing room to try and negotiate more reasonable rates with rightsholders. Good news all around, if you ask me.

DRM, Copy protection, Copyright Law and Consumers

October 1, 2008 | 0 Comments

 What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be confirmation. First, RealNetworks releases its DVD-copying software, RealDVD, today. The software download lets a user… Read More