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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Netflix Grows its Hardware Posse
Mike McGuire | October 30, 2008
Having built a decent business based on consumers desire to avoid worrying about when they return their rented DVD movies, NetFlix is pushing into the online world of movie distribution by securing streaming deals with Microsoft’s XBox (including a small…
DRM, Copy protection, Copyright Law and Consumers
Mike McGuire | October 01, 2008
What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be…