INSIGHTS

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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

Webcasters like Pandora Catch a Break on Royalty Rates

Pandora and its ilk look to be getting some breathing room to try and negotiate more reasonable rates with rightsholders. Good news all around, if you ask me.

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Blog

DRM, Copy protection, Copyright Law and Consumers

 What an interesting confluence of events this week. . . If anyone ever needed proof of the notion that lawyers are the only stakeholders making money on the analog-to-digital/physical-media-to-digital transitions for the media, the last couple of days should be confirmation. First, RealNetworks releases its DVD-copying software, RealDVD, today. The software download lets a user…

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