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Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Android G1+ Amazon MP3 Store Integration = Mobile Music (More or Less)
With Google dropping its first Android-based phone, the G1, on the market today, the galaxy’s search giant almost made the online music/mobile music market a bit more interesting by preloading Amazon’s MP3 download store software onto the device. But today’s press reports leave me thinking that this is barely a music-capable mobile phone. G1 users will be able to…
One More Spin of the Format Upgrade Cycle for Music Industry: Preloaded microSD Flash Cards
In hopes of giving the physical format-upgrade cycle one last spin – not to mention maybe increasing the standard unit price the majority of consumers pay for prerecorded music to anything more than $.99/song — all four major music labels have banded together with SanDisk to announce“slotMusic” an effort to build consumer interest in the…
Experimentation Does Not Mean No Testing!
OK, look, I’ve been one of those analysts covering the media industry — especially the music industry and to some degree various “moving picture” companies — who has exhorted incumbent media to embrace digital technology, experiment with it. But people (and here I’m speaking to the folks toiling away at the intersection of media and online technology)…
Napster Seeks Seeks Shelter with BestBuy