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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

MySpace Music Provides Multi-million-user UI for Amazon’s MP3 Store

Mike McGuire | September 26, 2008

MySpace launched its online music service named, not surprisingly, MySpace Music on Thursday. The News Corporation-owned social network pulled back the curtain on a portal that will allow MySpace users to build an infinite number of playlists of major- and…

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Android G1+ Amazon MP3 Store Integration = Mobile Music (More or Less)

Mike McGuire | September 23, 2008

With Google dropping its first Android-based phone, the G1, on the market today, the galaxy’s search giant almost made the online music/mobile music market a bit more interesting by preloading Amazon’s MP3 download store software onto the device.  But today’s press reports leave…

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One More Spin of the Format Upgrade Cycle for Music Industry: Preloaded microSD Flash Cards

Mike McGuire | September 22, 2008

In hopes of giving the physical format-upgrade cycle one last spin – not to mention maybe increasing the standard unit price the majority of consumers pay for prerecorded music to anything more than $.99/song — all four major music labels…

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Experimentation Does Not Mean No Testing!

Mike McGuire | September 16, 2008

OK, look, I’ve been one of those analysts covering the media industry — especially the music industry and to some degree various “moving picture” companies — who has exhorted incumbent media to embrace digital technology, experiment with it.  But people (and…

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Napster Seeks Seeks Shelter with BestBuy

Mike McGuire | September 15, 2008

Napster, a name that once used to strike fear in the hearts of music industry executives but of late seemed to bring up the rear of the online music market in terms of users and revenues, will be purchased by…

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