Dig deeper with timely and topical information that keeps you ahead of the digital curve.
Validate, learn and discover with fresh digital perspectives from successful marketing leaders.
Mike McGuireResearch VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
Read Full Bio
MySpace Music Provides Multi-million-user UI for Amazon’s MP3 Store
Mike McGuire | September 26, 2008
MySpace launched its online music service named, not surprisingly, MySpace Music on Thursday. The News Corporation-owned social network pulled back the curtain on a portal that will allow MySpace users to build an infinite number of playlists of major- and…
Android G1+ Amazon MP3 Store Integration = Mobile Music (More or Less)
Mike McGuire | September 23, 2008
With Google dropping its first Android-based phone, the G1, on the market today, the galaxy’s search giant almost made the online music/mobile music market a bit more interesting by preloading Amazon’s MP3 download store software onto the device. But today’s press reports leave…
One More Spin of the Format Upgrade Cycle for Music Industry: Preloaded microSD Flash Cards
Mike McGuire | September 22, 2008
In hopes of giving the physical format-upgrade cycle one last spin – not to mention maybe increasing the standard unit price the majority of consumers pay for prerecorded music to anything more than $.99/song — all four major music labels…
Experimentation Does Not Mean No Testing!
Mike McGuire | September 16, 2008
OK, look, I’ve been one of those analysts covering the media industry — especially the music industry and to some degree various “moving picture” companies — who has exhorted incumbent media to embrace digital technology, experiment with it. But people (and…