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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Blog

The Future and You the Digital Marketer

Mike McGuire | December 04, 2015

Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would any of us would have envisioned  consumers spending more time with their smartphones and tablets than they…

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Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

Mike McGuire | July 31, 2015

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a new (pair of…

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Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

Mike McGuire | July 20, 2015

Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We moved to embrace Apple’s iBeacons and low-energy Bluetooth beacons —…

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Seeking Out the Cool in Digital Marketing

Mike McGuire | May 07, 2015

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness overnight.  And in other cases,…

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In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

Mike McGuire | April 30, 2015

A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly moving their media consumption across multiple…

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Making Content Marketing Work

Mike McGuire | April 06, 2015

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent…

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Using Analytics to Power Mobile and Social Marketing

Mike McGuire | March 20, 2015

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You…

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A Powerful Pairing: Social and Mobile

Mike McGuire | March 13, 2015

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith…

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Promise of Beacons Greater Than the Curent Reality

Mike McGuire | March 10, 2015

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and…

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Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

Mike McGuire | February 10, 2015

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS,…

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