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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brand.
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Wow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”

August 14, 2014 | 0 Comments

When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon.   Being too exuberant upon first seeing, say, a seemingly effortless blend of sheer logistical complexity and graceful design that is a… Read More

Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

July 23, 2014 | 0 Comments

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day, reportedly plunking down between $200 million and $300 million (according to press reports).   (Author’s note:… Read More

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3, 2014 | 0 Comments

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Calibrate Yourself!

June 12, 2014 | 1 Comment

So I just got myself a new stand-up paddleboard (aka, SUP to the uninitiated). Having grown up on the beach in Northern California, and reached, ahem, “a certain age,” the appeal of getting out on the water and getting a different kind of exercise — without the “aggro” competition at most surf spots — was appealing.  … Read More

Cool-hunting in Digital Marketing

May 9, 2014 | 1 Comment

I’m going to let you in on a little secret. The following two statements come from some of our clients. They encapsulate the challenge and fun of being on analyst. They are: “Don’t let us be surprised by something cool that can change our approach!” “We want you to tell us about cool things we… Read More

Facebook Ups its Bet on Mobile

May 2, 2014 | 1 Comment

You can say this about Facebook and Mark Zuckerberg: once they got the memo about mobile, internalized it and then made it an operational imperative. The company has moved to create an ecosystem of services for app developers that, to my mind, is approaching a level of comprehensiveness that we typically associate with companies such… Read More

Black Friday 2013: Half-a-billion $ Says Mobile-enabled Shopping is the New Reality

December 3, 2013 | 2 Comments

Some call their mobile device their “remote control of life.” But the results of 2013′s “Black Friday” and Thanksgiving-day shopping frenzy make me think a big chunk of U.S. shoppers think of their mobile devices as the shopper’s little helper.  Nearly one-quarter of online purchases tracked by Adobe’s Digital Index were made from a mobile… Read More

Of Covering Bets on Mobile and the End-to-End Customer Relationship

October 4, 2013 | 0 Comments

The past 18 months in digital marketing can be boiled down to a few key phrases: big data, mobile, social, mobile and mobile. Also, we’ve seen a sharp uptick in TLAs that start with the letter “m.”   Once you get beyond my hyperbole (heads up, there might be more), I think you’ll agree. (If you don’t, well, that’s what… Read More

Deux Ex Machina — Only as Good as its Human Programmers

September 27, 2013 | 2 Comments

My esteemed colleague Jake Sorofman’s recent post got my attention. Probably because I really like Jake’s writing, but also because I’ve been around tech for awhile. And my dad’s an artist who literally only uses his eyes, hands and some paint to create. Stuff. Paintings. So what really got me going was when Jake asked the questions,… Read More

A Mobile Marketing Take on the Jay-Z/Samsung Effort

July 10, 2013 | 0 Comments

The Jay-Z “Magna Carta-Holy Grail”/Samsung partnership that should have been fairly straightforward — global music star partners with leading smartphone manufacturer for mutual promotion – is either a mixed bag (“Jay-Z is Watching, and He Knows Your Friends”)z  at best, or a bust (“Jay-Z Android App Cloned by Hackers”). I think the “any press is good press” meme… Read More