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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

February 10, 2015 | 1 Comment

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS, Android, Windows) the only way to have meaningful and effective engagements with our customers and… Read More

Mobile Pops During Holiday 2014 —

January 18, 2015 | 0 Comments

With 2014’s holiday shopping season fading into the rearview mirror of 2015, mobile marketing and mobile devices made their mark — according to the most recent Adobe Digital Index report from the U.S. holiday buying season – mobile accounted for 28% of online sales on Black Friday and Thanksgiving, respectively. Mobile made up around 16% of total… Read More

Mobile Marketing is Dead

September 30, 2014 | 0 Comments

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in the end, it’s about Marketing,… Read More

Inspiration, Innovation and the Modern Marketer

September 5, 2014 | 0 Comments

To me, there are two types of innovation: the expected (the evolution of semiconductor capability under the influence/inspiration of Moore’s Law) and the truly inspiring surprise (Twitter, the iPhone).  Part of what makes this job so interesting to me is seeing the results of both types of innovation, and then trying to figure out if they’ll… Read More

Wow Worthy Digital That Makes a Curmudgeon Actually Say “Wow”

August 14, 2014 | 0 Comments

When you reach a certain stage of your life, professionally speaking, it seems like it’s best not to ever appear too wowed by anything. Call it healthy cynicism. Or call me a curmudgeon.   Being too exuberant upon first seeing, say, a seemingly effortless blend of sheer logistical complexity and graceful design that is a… Read More

Yahoo Buys into Flurry’s Mobile Marketing Analytics to Bolster “Mobile First” Credentials

July 23, 2014 | 0 Comments

Yahoo wants us to know they’re a “mobile first” company. How do you prove that commitment to mobile? You go buy a mobile marketing analytics and mobile-ad network like, say, Flurry.  And that’s just want Yahoo did the other day, reportedly plunking down between $200 million and $300 million (according to press reports).   (Author’s note:… Read More

You’re a Marketer With a Big New Budget for 2014? How are You Sleeping?

July 3, 2014 | 0 Comments

It’s mid-way through 2014, and you’re on a marketing team that saw a significant increase in budget dollars in the past two years.  Maybe you’re good. The strategy’s in place for all your major units, and as far as you can tell, it’s nothing but smooth sailing ahead. (Note: If that description fits you, please feel… Read More

Calibrate Yourself!

June 12, 2014 | 1 Comment

So I just got myself a new stand-up paddleboard (aka, SUP to the uninitiated). Having grown up on the beach in Northern California, and reached, ahem, “a certain age,” the appeal of getting out on the water and getting a different kind of exercise — without the “aggro” competition at most surf spots — was appealing.  … Read More

Cool-hunting in Digital Marketing

May 9, 2014 | 1 Comment

I’m going to let you in on a little secret. The following two statements come from some of our clients. They encapsulate the challenge and fun of being on analyst. They are: “Don’t let us be surprised by something cool that can change our approach!” “We want you to tell us about cool things we… Read More

Facebook Ups its Bet on Mobile

May 2, 2014 | 1 Comment

You can say this about Facebook and Mark Zuckerberg: once they got the memo about mobile, internalized it and then made it an operational imperative. The company has moved to create an ecosystem of services for app developers that, to my mind, is approaching a level of comprehensiveness that we typically associate with companies such… Read More