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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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The Future and You the Digital Marketer

December 4, 2015 | 1 Comment

Smarter people than me — like Niels Bohr — have noted how devilishly difficult it is to predict the future. Five years ago, would any of us would have envisioned  consumers spending more time with their smartphones and tablets than they do with the TV? Would we really have predicted that smartphones would be the consumer’s… Read More

Summer Reading for Digital Marketers: Vendors Like Water (Blasting Out of a Firehose)

July 31, 2015 | 0 Comments

Are marketers at risk of falling into the trap many skiers and surfers fall into? That trap being the one that usually manifests itself by a skier or surfer saying something like, “Yeah, I did buy a new (pair of skis or a new board). You can never have too many.”  Can we, as marketers,… Read More

Before We Lose the Thread Completely . . . Convenience, Clarity Certainty

July 20, 2015 | 0 Comments

Somewhere between the advent of iOS 7, Android’s Lollipop and now, we (those of us in mobile marketing) kind of got ahead of ourselves and our customers and prospects.   We moved to embrace Apple’s iBeacons and low-energy Bluetooth beacons — hoping that by having the ability to ping and engage people as they passed through… Read More

Seeking Out the Cool in Digital Marketing

May 7, 2015 | 0 Comments

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness overnight.  And in other cases, coolness factors for a person or thing change over time. For example, I believe most… Read More

In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

April 30, 2015 | 1 Comment

A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly moving their media consumption across multiple channels and devices, the need for creating and coordinating campaigns and engagement has never been… Read More

Making Content Marketing Work

April 6, 2015 | 3 Comments

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent media companies are seeing their audiences fragment across a host of different devices and online… Read More

Using Analytics to Power Mobile and Social Marketing

March 20, 2015 | 0 Comments

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You and your teammates have access to an ever-growing tank of data about consumers, their online… Read More

A Powerful Pairing: Social and Mobile

March 13, 2015 | 0 Comments

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith Richards and Mick Jagger. Bill Walsh and Joe Montana.  However, while those pairs became the public… Read More

Promise of Beacons Greater Than the Curent Reality

March 10, 2015 | 0 Comments

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and just how useful I thought it was going to be to marketers.  My reservations: will… Read More

Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

February 10, 2015 | 1 Comment

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS, Android, Windows) the only way to have meaningful and effective engagements with our customers and… Read More