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Mike McGuire

Research VP
Mike McGuire specializes in mobile marketing, guiding digital marketers on how context, community, location and time - combined with a consumer's purchase history and purchase intent - are changing the relationship between consumers and brands.
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Seeking Out the Cool in Digital Marketing

May 7, 2015 | 0 Comments

Defining cool in specific terms is a tough thing to do. Each of us has our own criteria for assessing when someone or something is cool. Some remain cool forever, while others lose their coolness overnight.  And in other cases, coolness factors for a person or thing change over time. For example, I believe most… Read More

In the Era of Multichannel Marketing, Leaven the Data with Some Empathy

April 30, 2015 | 1 Comment

A word-of-the-day post. Pray tell, Mike, you’re saying to yourself, what is the word-of-the day? Empathy. When the game of marketing gets to be as complicated as it is now, what with consumers rapidly moving their media consumption across multiple channels and devices, the need for creating and coordinating campaigns and engagement has never been… Read More

Making Content Marketing Work

April 6, 2015 | 3 Comments

Speeds & feeds. “Hero” shots. Print ads. Product placement. Really expensive TV advertisements featuring celebrity endorsements. Pitching a product and service back when those phrases dominated marketing and advertising discussions seems very quaint today. In an era where the incumbent media companies are seeing their audiences fragment across a host of different devices and online… Read More

Using Analytics to Power Mobile and Social Marketing

March 20, 2015 | 0 Comments

It’s a complex world out there for any digital marketing team.   Consumers are in control, or want to be in control, of their online experiences. They expect personalization — but not so much as to creep them out.  You and your teammates have access to an ever-growing tank of data about consumers, their online… Read More

A Powerful Pairing: Social and Mobile

March 13, 2015 | 0 Comments

  History is replete with examples of famous pairings, instances where chance or calculation somehow brought together elements or people to create something that was much more than just simple addition. The combination was inspired and inspiring. Think about it. Keith Richards and Mick Jagger. Bill Walsh and Joe Montana.  However, while those pairs became the public… Read More

Promise of Beacons Greater Than the Curent Reality

March 10, 2015 | 0 Comments

  So I was tucking into some nice chile verde at my favorite Mexican joint in Redwood City along with my colleagues Jake Sorofman and Andrew Frank. In between bites, I was proffering some unsolicited observations about beacon technology and just how useful I thought it was going to be to marketers.  My reservations: will… Read More

Nice Site You Have There — Maybe You Should Make it Mobile Friendly? Just sayin’ . . .

February 10, 2015 | 1 Comment

It’s the question on the mind of many mobile marketers: mobile web vs. mobile apps. Do we invest in making our site adapt to the device parameters of any user coming to the site? Or is a native app (iOS, Android, Windows) the only way to have meaningful and effective engagements with our customers and… Read More

Mobile Pops During Holiday 2014 —

January 18, 2015 | 0 Comments

With 2014’s holiday shopping season fading into the rearview mirror of 2015, mobile marketing and mobile devices made their mark — according to the most recent Adobe Digital Index report from the U.S. holiday buying season – mobile accounted for 28% of online sales on Black Friday and Thanksgiving, respectively. Mobile made up around 16% of total… Read More

Mobile Marketing is Dead

September 30, 2014 | 0 Comments

That headline up there? I ain’t too proud to use a totally cheesy, lazy writer’s device: the hyperbolic statement that seems to negate the very point the writer aims to make.   Mobile marketing is increasingly going to be the most dynamic and adaptive path to a customer or prospect.  But in the end, it’s about Marketing,… Read More

Inspiration, Innovation and the Modern Marketer

September 5, 2014 | 0 Comments

To me, there are two types of innovation: the expected (the evolution of semiconductor capability under the influence/inspiration of Moore’s Law) and the truly inspiring surprise (Twitter, the iPhone).  Part of what makes this job so interesting to me is seeing the results of both types of innovation, and then trying to figure out if they’ll… Read More