Mike Gotta

A member of the Gartner Blog Network

Michael Gotta
Research Vice President
1 year at Gartner
30 years IT industry

Mike Gotta is a Research Vice President for collaboration and social software at Gartner Research. He has more than 30 years of experience in the IT industry, with 14 of those years spent advising business and IT strategists on topics related to collaboration and social networking as an industry analyst. …Read Full Bio

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Call for Participation: Ethnography Within The Enterprise

by Mike Gotta  |  June 6, 2013  |  8 Comments

Gartner is conducting a research project to better understand the use of ethnography within the enterprise. A series of open-ended conversations with ethnographers, their managers, and related decision-makers will be used to help establish a baseline for our analysis and eventual reports, presentations, etc. Interviews will be one-on-one and last about an hour. Questions will be provided beforehand so some thought can be given to the decision to participate and better understand the nature of the conversation(s). All information collected during the study that might identify an organization or individual will be kept anonymous and covered under existing confidentiality agreements. Generalized information (e.g., title, functional area, quotes) might be used as long as the information does not identify the participant.

Ethnography can be used in a variety of ways (e.g., product and service design, user experience design, cultural assessments). People conducting ethnographic studies can have a variety of background (e.g., anthropology, sociology, human computer interaction) and titles. We are interested in talking to people who are performing ethnographic work, including field studies, whether they are internal employees or working as a contractor in an agency or consultancy.

If you are interested, please let me know in the comments below. We’d like to conduct the interviews over the next few months (June-August).

Thanks!

8 Comments »

Category: Uncategorized     Tags: ,

8 responses so far ↓

  • 1 Alfred Kahn   June 7, 2013 at 8:18 pm

    I would be happy to participate in your study.

  • 2 Aliza Gold   June 11, 2013 at 2:32 am

    I’m delighted that you’re studying ethnography in the enterprise. At projekt202 we use ethnographic techniques to inform design strategy for businesses, services, and products. Feel free to contact me.

  • 3 The Qualitative Report, Vol. 18(23), June 10, 2013 | Virtual School Meanderings   June 11, 2013 at 8:08 pm

    [...] Gartner: Ethnography within the Enterprise Research Project – Call for Participants (Deadline: August 30, 2013) [...]

  • 4 Stowe Boyd (@stoweboyd)   June 11, 2013 at 10:38 pm

    Sounds like a great project, Mike. Lookgin forward to hear what you learn.

  • 5 Eugene Eric Kim   June 11, 2013 at 10:45 pm

    Mike, I’d be happy to discuss how Groupaya used ethnography with past clients.

  • 6 Vanessa DiMauro   June 13, 2013 at 3:26 am

    Fantastic project! I would be delighted to share our experiences with Ethnography (and netnography) as it is central to the work we do helping larger companies build online customer and partner communities. It is a central part of our research methods.

  • 7 Irene Maxwell   June 17, 2013 at 2:21 pm

    Hi Mike, Please contact me about this project. We’d like to take part. Thanks.

  • 8 Cynthia Bellomee   July 17, 2013 at 5:50 pm

    Hello Mike,
    Your project sounds great and I would love for you to contact me to see if my study could be a fit for your project.
    Thanks