Gartner is conducting a research project to better understand the use of ethnography within the enterprise. A series of open-ended conversations with ethnographers, their managers, and related decision-makers will be used to help establish a baseline for our analysis and eventual reports, presentations, etc. Interviews will be one-on-one and last about an hour. Questions will be provided beforehand so some thought can be given to the decision to participate and better understand the nature of the conversation(s). All information collected during the study that might identify an organization or individual will be kept anonymous and covered under existing confidentiality agreements. Generalized information (e.g., title, functional area, quotes) might be used as long as the information does not identify the participant.
Ethnography can be used in a variety of ways (e.g., product and service design, user experience design, cultural assessments). People conducting ethnographic studies can have a variety of background (e.g., anthropology, sociology, human computer interaction) and titles. We are interested in talking to people who are performing ethnographic work, including field studies, whether they are internal employees or working as a contractor in an agency or consultancy.
If you are interested, please let me know in the comments below. We’d like to conduct the interviews over the next few months (June-August).
Read Complimentary Relevant Research
Predicts 2017: Artificial Intelligence
Artificial intelligence is changing the way in which organizations innovate and communicate their processes, products and services. Practical...
View Relevant Webinars
How to Live Without Mobile Device Management
This webinar addresses the growing trend of users refusing to have enterprise management of their mobile devices due to privacy concerns....
Comments or opinions expressed on this blog are those of the individual contributors only, and do not necessarily represent the views of Gartner, Inc. or its management. Readers may copy and redistribute blog postings on other blogs, or otherwise for private, non-commercial or journalistic purposes, with attribution to Gartner. This content may not be used for any other purposes in any other formats or media. The content on this blog is provided on an "as-is" basis. Gartner shall not be liable for any damages whatsoever arising out of the content or use of this blog.