by Mike Gotta | January 15, 2015 | 5 Comments
Last November’s speculation that Facebook was entering the enterprise social networking space was confirmed this week as the company revealed additional information about it’s Facebook at Work service. Several analysts and myself discussed how Facebook’s move into the enterprise market might play out. Our collective thoughts are shared below in a Q&A format. We’d appreciate your comments and reactions.
If you’re a Gartner client, feel free to setup an inquiry to discuss the implications Facebook at Work could possibly have for your organization.
Why would Facebook get into the enterprise space now? Is it too late?
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Category: Collaboration Facebook Tags: Facebook, Facebook at Work
by Mike Gotta | January 20, 2014 | 9 Comments
Since mid-2013 I have been looking at the quantified self movement and how use of wearable technologies and mobile self-tracking apps have become integrated with social network sites, allowing people to share experiences, build community, and gain peer support (illustrated in Figure 1). My focus on quantified self grew out of my research into social networks and how ethnographic research could help business and IT strategists better understand social networking, including design practices for social network sites. Ethnography has been an interest of mine for a few years. Some time ago I contributed a guest blog post (“Can Ethnography Save Enterprise Social Networking”) to Ethnography Matters, a popular site that discusses various aspects of the craft. As quantified self becomes more established in the market, its intersection with mobility, social networking, and ethnography is one of the most intriguing areas of my coverage. [Read more →]
Category: Uncategorized Tags:
by Mike Gotta | June 6, 2013 | 8 Comments
Gartner is conducting a research project to better understand the use of ethnography within the enterprise. A series of open-ended conversations with ethnographers, their managers, and related decision-makers will be used to help establish a baseline for our analysis and eventual reports, presentations, etc. Interviews will be one-on-one and last about an hour. Questions will be provided beforehand so some thought can be given to the decision to participate and better understand the nature of the conversation(s). All information collected during the study that might identify an organization or individual will be kept anonymous and covered under existing confidentiality agreements. Generalized information (e.g., title, functional area, quotes) might be used as long as the information does not identify the participant.
Ethnography can be used in a variety of ways (e.g., product and service design, user experience design, cultural assessments). People conducting ethnographic studies can have a variety of background (e.g., anthropology, sociology, human computer interaction) and titles. We are interested in talking to people who are performing ethnographic work, including field studies, whether they are internal employees or working as a contractor in an agency or consultancy.
If you are interested, please let me know in the comments below. We’d like to conduct the interviews over the next few months (June-August).
Category: Uncategorized Tags: design, ethnography
by Mike Gotta | January 28, 2013 | 1 Comment
It’s been three months since I re-joined Gartner and I thought it would be a good time to re-introduce myself via the Gartner Blog Network. For those not familiar with my background, a brief history of my analyst experience:
- Meta Group 1996-2005
- Burton Group 2005-2010
- Gartner Jan 2010-July 2010
Over those years, I’ve covered a range of topics but they all intersected with collaboration and social software – with a particular deep research focus on topics related to social networking. I enjoyed my experience on the vendor-side of the world while at Cisco. It was interesting to see how technologies are brought to market and some of the opportunities and challenges vendors face when moving into new markets. But research is my passion and I’m happy to be back doing something that is so deeply ingrained in the way I look at the world. There are some differences in the way I approach this role now then before that I’d like to share:
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Category: Uncategorized Tags: collaboration, social networking, social software