If you are responsible for analyzing the customer in this new world of social media, you may be running against the issue of multiple components. I just completed a presentation for our upcoming Customer 360 Conference in LA at the end of next month (http://agendabuilder.gartner.com/crf13/WebPages/Home.aspx), and the section on analytics was tough. Tough in the [...]
Category: Analytics for Social CRM Applications CRM Customer Centric Web Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning Tags: Social CRM Analytics
