Entries Categorized as 'Analytics for Social CRM'
by Michael Maoz | January 24, 2012 | 2 Comments
One of the many pleasures of the role of driver in a carpool that transports high school students to-and-from school is the glaring clarity of their insight. Today’s gang-of-four conversation started with: a) “I know, right? Who needs all of that @#%$ from Facebook. They’re only doing it to make money.” b) “Yeah, they’re like [...]
Category: Analytics for Social CRM Applications CIO CRM Cloud Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Software Strategic Planning Tags:
by Michael Maoz | January 20, 2012 | 3 Comments
During a briefing last Friday afternoon a software provider in the Social CRM space (is anyone NOT in the “Social” space?) put up a slide about their ‘social analytics’ capability. It said: “There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we [...]
Category: Analytics for Social CRM CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social Software Strategic Planning Tags:
by Michael Maoz | December 11, 2011 | Comments Off
The role of a technology analyst is an interesting one in that it is equal parts technologist, process consultant, and psychologist. The closest match in psychology would have to be Alfred Adler, thefin de siècle Austrian who looked at how our early social exposures, choices of work, and love experiences form our world view. He [...]
Category: Analytics for Social CRM Applications CRM Cloud Gamification Gartner Customer 360 Summit Innovation and Customer Experience SFA SaaS and Cloud Computing Sales Force Automation Social CRM Social Networking Social Software Strategic Planning Tags:
by Michael Maoz | December 7, 2011 | 3 Comments
We’ve published the updated “Concise Social CRM Vendor Guide, 2012,” and if you are a client you can find it here: http://www.gartner.com/resId=1867115 . If you are not a client, here is the scoop: we are tracking over 100 vendors in the space. The loudest hype around social CRM is over, and now organizations are rolling up [...]
Category: Analytics for Social CRM Applications CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning Tags:
by Michael Maoz | November 21, 2011 | 2 Comments
On Sunday the most influential newspaper on the East Coast of the United States ran an article about Mobile eCommerce. It quoted compelling statistics from the largest computer company in the world. The quote was to the effect that in October 2011, 10% of eCommerce was transacted on mobile devices, and that this would have enormous impact [...]
Category: Analytics for Social CRM Innovation and Customer Experience Leadership Social Networking Strategic Planning eCommerce iPad Tags: Black Friday, Mobile eCommerce
by Michael Maoz | November 17, 2011 | 3 Comments
Name a three letter business acronym with more negative associations than CRM. Only ERP rivals CRM for the concept of failure, frustration, cost and unfulfilled promise. ERP is the discipline of managing your stuff, while CRM is about managing relationships with customers. Why is there so much rancor about CRM? We have been hearing the [...]
Category: Analytics for Social CRM CRM Customer Centric Web Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning Tags:
by Michael Maoz | October 31, 2011 | Comments Off
Clients complain often and understandably about the lack of a CRM application suite. Certainly more than 25 years after the founding of Brock Control Systems, the forerunner of all CRM systems, we should have a suite. But that has been the mistake made over and over again: believing that a business process (CRM) is a [...]
Category: Analytics for Social CRM Applications CRM Cloud IT Governance Innovation and Customer Experience Leadership SFA SaaS and Cloud Computing Sales Force Automation Social CRM Strategic Planning iPad Tags:
by Michael Maoz | October 20, 2011 | Comments Off
While our 2011 Gartner US Symposium is still in full swing (http://bit.ly/nAbDfw), the aura and ardour of the Social Organization burn brightly. Over the rubber chicken and Canapes and great Keynotes (http://blogs.gartner.com/symposium-live-orlando/) we are hearing CIOs express interest, if not yet passion, for all things “Social.” Let’s flash forward three months. We are all back [...]
Category: Analytics for Social CRM CRM Innovation and Customer Experience Leadership Social CRM Strategic Planning symposium Tags:
by Michael Maoz | October 18, 2011 | 1 Comment
Have you ever looked at Tweets about customer service? Find much that is positive? If you did, go by a lottery ticket. And Tweets in general? They are mostly: Look at me! How clever, how connected. And what about posts inside of communities? “Communities” is an interesting concept, as is “Social” and “Collaborative,” since the level [...]
Category: Analytics for Social CRM Cloud Customer Centric Web Innovation and Customer Experience Leadership Social CRM Social Software Strategic Planning Twitter symposium Tags:
by Michael Maoz | October 9, 2011 | 7 Comments
It is pretty amazing to find the number of customer service organizations that are deep into discussions on Social Media and Social 2.0 or 5.0 or whatever we are up to today, yet have broken Customer Service processes. Like where you pay your bill online but the Service Agent on the phone has no access [...]
Category: Analytics for Social CRM CRM Innovation and Customer Experience Leadership Social CRM Social Networking Strategic Planning Tags:
