Michael Maoz

A member of the Gartner Blog Network

Entries Categorized as 'SFA'


Customer Experience: A train wreck more than a market.

by Michael Maoz  |  September 2, 2010  |  1 Comment

Just as Salesforce.com seems to be at the start of a momentous transition from software provider (in a Cloud model), to an Application Platform Provider (in a Cloud model, with some applications), so the “Customer Experience” market – and process, seems to be at the beginning of a massive consolidation and change. I’m already exploring [...]

1 Comment »

Category: Applications Cloud CRM Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Strategic Planning     Tags:

Cloud based CRM Applications are not cost savers.

by Michael Maoz  |  July 25, 2010  |  2 Comments

The first thought an intelligent reader would have encountering the post title is that this is hyperbole meant to grab attention. Were this only the case.  But it is not. I have conducted six client conversations in the past three months with businesses that complain about the high cost of software as a service (SaaS) [...]

2 Comments »

Category: Applications Cloud CRM Innovation and Customer Experience IT Governance Leadership SaaS and Cloud Computing Sales Force Automation SFA Strategic Planning Vendor Contracts     Tags:

A splintered Social CRM market baffles the enterprise.

by Michael Maoz  |  June 16, 2010  |  Comments Off

On a recent visit with a Global 100 client I had to suppress a laugh at the opening of a discussion on social processes. The reason? Three teams came into the room, and they opened with introductions – not of themselves to me, but rather introducing themselves to each other. It turns out it was [...]

Comments Off

Category: Applications Cloud CRM Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Strategic Planning     Tags:

The CRM software market’s search for business intelligence.

by Michael Maoz  |  June 15, 2010  |  5 Comments

What a year! Software companies are on a tear of buying, and the money is flowing like Cristal at Cielo, NYC. Pegasystem bought Chordiant, Attensity grabs Biz360, NICE buys eglue, Consona takes Compiere, Pitney Bowes announces it wants Portrait Software, Twitter moves into analytics buying Smallthought, Adenyo absorbs mobile marketing intelligence software from KinetX, and [...]

5 Comments »

Category: CRM Customer Centric Web Innovation and Customer Experience Leadership Sales Force Automation SFA Social CRM Twitter     Tags:

Social CRM and ROI don’t go together necessarily.

by Michael Maoz  |  June 1, 2010  |  1 Comment

Many organizations talk about the return on their software investments, but most of them are just jawboning. They have no clue, really. Take the vaunted “software as a service” or SaaS / Cloud model. Most of the Cloud is the cloud of smoke around ROI. At least 90% of large organizations using sales automation in a [...]

1 Comment »

Category: CRM Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Software     Tags:

Can you assess the need for Social CRM Software?

by Michael Maoz  |  May 17, 2010  |  3 Comments

Back in 1999 it was next to impossible to hold a rational conversation about the salesforce automation product from Siebel Systems. If I failed to mention it during a call with a client as a strong shortlist candidate I would be grilled as to my competency. I would sound lame offering my ‘but one size [...]

3 Comments »

Category: CRM Innovation and Customer Experience Leadership Sales Force Automation SFA Social CRM Social Networking Social Software Twitter     Tags:

Salesforce.com to acquire Jigsaw: Right on queue.

by Michael Maoz  |  April 21, 2010  |  2 Comments

Yesterday I wrote about the beginning of the end of the Social Media vendors and, just like that, like The Band in San Francisco for The Last Waltz, Salesforce.com announces that they intend to acquire Jigsaw. It is just one small addition – crowdsourcing of business contacts, but you can still hear Levon Helm and Robbie [...]

2 Comments »

Category: CRM Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Twitter     Tags:

Packaged Software as a Service is too Expensive.

by Michael Maoz  |  December 6, 2009  |  6 Comments

In the past five months I have visited over 75 clients on three continents, not counting 32 individual meetings with CIOs and staff during our recent Gartner Symposium in Orlando. An interesting and recurring statement I am hearing from IT and business leaders is that, barring serious discounting, SaaS vendors are charging too much money [...]

6 Comments »

Category: CRM Innovation and Customer Experience SaaS and Cloud Computing Sales Force Automation SFA     Tags:

Sales force automation provides no competitive advantage.

by Michael Maoz  |  November 20, 2009  |  6 Comments

Watching the fortunes of the Fortune 500 gyrate in the chaotic machinations of world trade, you have to wonder if there is any advantage to investing in only one leg of a customer strategy. The biggest names in software have been touting sales force automation (SFA) applications for years, and one of the fastest rising [...]

6 Comments »

Category: CRM Customer Centric Web Innovation and Customer Experience Sales Force Automation SFA Social CRM Social Networking Social Software Twitter     Tags:

Sales force automation tools are just that: tools.

by Michael Maoz  |  November 15, 2009  |  Comments Off

Thankfully, one of the flights I was on last week was mercifully short; otherwise the negative yammering of the two sales executives behind me would have possibly sent me over the edge.  Each gentleman (I must be kind) was a regional sales manager for an engineering firm. One was going on and on about an [...]

Comments Off

Category: CRM Innovation and Customer Experience Sales Force Automation SFA     Tags: