by Michael Maoz | March 23, 2012 | Comments Off
Who is a more natural ally for anyone building a customer-centric strategy than the CIO? They have budget, and they have technical knowledge, and they have a strong desire to make the business a success. Despite this, there are so many competing camps in any business working not so much at cross-purposes to the IT [...]
Comments Off
Category: Applications CIO Contact Center CRM Customer Centric Web Innovation and Customer Experience Leadership Social Networking Twitter Tags:
by Michael Maoz | March 19, 2012 | 2 Comments
We have a terrific Canadian client who is right now embroiled in a Twitter nightmare. Like in the example of a global fast-food purveyor, and a large construction-equipment company before them, Twitter tweaked their sense of themselves before a crowd of millions. To this I’d say that, like Doug Adams’ wonderful Hitchhiker’s Guide, your Social [...]
Category: CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Networking Strategic Planning Twitter Tags:
by Michael Maoz | March 15, 2012 | 3 Comments
Down here at the Gartner Customer360 Summit we have a house full of folks struggling with the concept of blending their existing Social Media ‘strategy’ into a more holistic Enterprise Social strategy. There is a problem: IT is off to the side, more than happy to help but often not wanted at the party. Marketing is [...]
Category: Applications CIO Contact Center CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning Uncategorized Tags:
by Michael Maoz | February 29, 2012 | 1 Comment
I am in the middle of six weeks of travel. To keep my spirits bubbly I remind myself that I’m not in a bivouac and my meals don’t come in tin cans. Some of you know what I mean. Visiting clients and observing their operations first-hand is the only way to stay relevant, truly. On-site [...]
Category: CIO CRM Gamification Gartner Customer 360 Summit Innovation and Customer Experience iPad Leadership Social CRM Social Networking Social Software Strategic Planning Twitter Tags:
by Michael Maoz | February 22, 2012 | 1 Comment
In the 1920s the wonderful science fiction writer Edgar Rice Burroughs published a pretty weird but fascinating book called The Land that Time Forgot. It reminds me quite a bit of where we are with most business application software in the CRM space. In the book the era is post-The Great War, and in the story two enemies, [...]
Category: Applications CIO Cloud Contact Center CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Software Strategic Planning Uncategorized Tags:
by Michael Maoz | January 31, 2012 | 6 Comments
Peer-to-peer support communities where customers solve their own support issues have been around for over 20 years, but it has only been recently that Cloud-based packaged business applications have been available, scalable, and feature rich. After a year of diving into four separate support communities made up of contributors from around the world, we’re more [...]
Category: Applications Cloud CRM Gartner Customer 360 Summit Leadership SaaS and Cloud Computing Social CRM Social Software Strategic Planning Tags:
by Michael Maoz | January 24, 2012 | 2 Comments
One of the many pleasures of the role of driver in a carpool that transports high school students to-and-from school is the glaring clarity of their insight. Today’s gang-of-four conversation started with: a) “I know, right? Who needs all of that @#%$ from Facebook. They’re only doing it to make money.” b) “Yeah, they’re like [...]
Category: Analytics for Social CRM Applications CIO Cloud CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Software Strategic Planning Tags:
by Michael Maoz | January 20, 2012 | 3 Comments
During a briefing last Friday afternoon a software provider in the Social CRM space (is anyone NOT in the “Social” space?) put up a slide about their ‘social analytics’ capability. It said: “There are known knowns; there are things we know we know. We also know there are known unknowns; that is to say we [...]
Category: Analytics for Social CRM CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social Software Strategic Planning Tags:
by Michael Maoz | January 18, 2012 | Comments Off
The 18 presentations that need to be brought to editing for our upcoming conference, Gartner Customer 360 Summit (http://bit.ly/wBQyzi) are now safely behind me, as are the case studies. More immediately ahead is today’s Gartner Webcast ( http://bit.ly/zjtcIY ) that looks at “Using Insight to Create Customer Centricity.” If you have time at noon EST, listen in. [...]
Comments Off
Category: CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Strategic Planning Twitter Tags:
by Michael Maoz | January 10, 2012 | 1 Comment
Two weeks away from work. That is an anachronism that made me think of my parents. In their prime they worked a combined 100-110 hours a week, and that did not include commuting. When they did arrive home, work was gone. Work was just that – it was hard, and there may have been nobility in [...]
Category: CIO Cloud CRM Gartner Customer 360 Summit Innovation and Customer Experience iPad Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Strategic Planning Tags:
