Michael Maoz

A member of the Gartner Blog Network

Entries Categorized as 'Innovation and Customer Experience'


The atrophy of CRM applications in complex customer service environments.

by Michael Maoz  |  January 17, 2013  |  1 Comment

Whenever I am in a large European Call Center, or Contact Center, peering at the screens that the poor denizens or these neglected warrens face every day, I expect to look down at my wrist and see my grandfather’s 1965 Bulova Accutron Spaceview wristwatch. Now THAT was a cool watch. Quartz crystal!! And, yes, it [...]

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Category: Analytics for Social CRM Applications CIO Cloud Contact Center CRM Innovation and Customer Experience IT Governance Leadership SaaS and Cloud Computing Social CRM Social Networking Strategic Planning Vendor Contracts     Tags:

Social Media fails CRM efforts amidst a confederacy of dunces.

by Michael Maoz  |  January 8, 2013  |  2 Comments

My “Triple Play” communications provider was the first to invest significant time, thought, and resources into Social Media. It built social listening, actively monitors and responds to Tweets and Facebook posts, and analyzes all of the social interactions of its customers.  Why then, one might ask, do they fail so miserably at basic customer processes? [...]

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Category: CIO CRM Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

Social for CRM: the preposition proposition.

by Michael Maoz  |  January 3, 2013  |  6 Comments

In his 1994 album, Wildflowers, Tom Petty wrote a song, Time to move on, and the entrance goes like this: It’s time to move on, time to get going What lies ahead, I have no way of knowing But under my feet, baby, grass is growing It’s time to move on, it’s time to get [...]

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Category: Analytics for Social CRM Applications CIO CRM Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

How the CIO can have IT in top gear but get nowhere with the customer experience.

by Michael Maoz  |  December 4, 2012  |  2 Comments

Pete Seeger, an American songwriter, wrote a number called, “Waist Deep in the Big Muddy” in 1967 that discussed following leaders without question, even when they lead you into peril. Observing how many fine businesses and governments are prioritizing their IT initiatives for 2013, it is hard not to have Big Muddy playing in the [...]

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Category: Analytics for Social CRM Applications CIO CRM Innovation and Customer Experience IT Governance Leadership Social CRM Social Networking Strategic Planning     Tags:

The CIO’s imperfect vision on CRM and Social Media applications

by Michael Maoz  |  November 27, 2012  |  3 Comments

The HP/Autonomy story gives outsiders indigestion and insider-competitors a glissade of Schadenfreude. That story I will leave to the experts, but it does raise the issue of ‘what does the CIO really know about enterprise software ‘fit for use?’ Most of the time the CIO knows the software vendor’s product line the same way we [...]

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Category: Analytics for Social CRM Applications CIO Cloud CRM Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Strategic Planning     Tags:

An Analyst’s Thanksgiving for the Continued Gift of Innovation.

by Michael Maoz  |  November 20, 2012  |  Comments Off

The United States is about to slide into the annual Thanksgiving mania that culminates in an orgy of commercialism on Black Friday, while parenthetically remembering the original reasons for the thanks. Some of us never forget, and often it is because of lives lived where the notion of tolerance and the integrity of cultural identify [...]

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Category: Analytics for Social CRM Applications CRM Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

A CIO, VP of marketing and a customer walk into a bar…..

by Michael Maoz  |  November 14, 2012  |  1 Comment

Each week, the final page of The New Yorker magazine contains an ink drawing of a social situation, and beneath it you are invited to invent your own comic line to capture what is going on in the cartoon.  Imagine the number of ways that the title line above could be completed, “A CIO, VP [...]

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Category: CIO CRM Innovation and Customer Experience Leadership Social CRM Social Networking Strategic Planning Twitter     Tags:

The Post-Human Enterprise and the CRM Failure of the Enterprise Application Vendors.

by Michael Maoz  |  November 6, 2012  |  Comments Off

How can anyone not thank J. J. Abrams and his Bad Robot Productions for creating “Revolution?” Watching it, oddly, creates a stream-of-consciousness thought that one of the character Flashbacks should be to one of the CRM platforms from one of the large enterprise application vendors. Over the past seven years only one new and scalable [...]

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Category: Analytics for Social CRM Applications CIO Cloud Contact Center CRM Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Strategic Planning     Tags:

Social Media is as important to your business as sales strategy and logistics.

by Michael Maoz  |  October 17, 2012  |  1 Comment

In Primary School you may have sat next to the class chatterbox, the babbling font of intransitives garbled, gargled and machine-gun rapid. That kid has grown up, and she’s now sitting behind you on a flight that has not taken off. She has her camera going and she is speaking to her boyfriend Shawn about [...]

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Category: CIO CRM Gamification Innovation and Customer Experience Leadership Social Networking Social Software Strategic Planning symposium Twitter     Tags:

When CIOs find their inner Felix Baumgartner.

by Michael Maoz  |  October 16, 2012  |  1 Comment

Next year at this time the supersonic leap from space will be remembered, while (unprompted) the name Felix Baumgartner will disappear. The huge team of engineers that made this possible is already unknown. The folks from David Clark who made his crazily-complex suit are unknown to begin with. They made this man’s life sustainable with [...]

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Category: Applications CIO Cloud Innovation and Customer Experience Leadership     Tags: