Michael Maoz

A member of the Gartner Blog Network

Entries Categorized as 'CRM'


The beginnings of the CRM Customer Engagement Center

by Michael Maoz  |  May 15, 2013  |  Submit a Comment

Each April or May for the past 12 years we have published the Magic Quadrant for CRM Customer Service Contact Centers,” but this year we’ve dared to disturb the universe by replacing it with The Magic Quadrant for the CRM Customer Engagement Center. (If you are a Gartner client you can find it at http://www.gartner.com/document/2482521.  The question my [...]

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Category: Applications CIO Contact Center CRM Gamification Innovation and Customer Experience IT Governance Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

Far from diminishing the CIO, Cloud ensures a bright future.

by Michael Maoz  |  April 26, 2013  |  1 Comment

The complexity of the the “No Software” challenge is overwhelming the line of business buyers in Sales, Marketing and Customer Support. The idea of subscribing to a cool new software package and building a complex sales force or customer service team on your own, with your own budget, and then Oliver-style coming to CIO and [...]

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Category: Applications CIO Cloud CRM Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Strategic Planning     Tags:

BPM and CRM is the story of star-crossed loves.

by Michael Maoz  |  April 4, 2013  |  Comments Off

I am at the Gartner BPM Summit down in Washington, DC. It has been a terrific experience. As a ‘first time’ speaker at the conference, my dance card started empty as the relevance of ‘The Customer Experience’ wasn’t intuitive to the BPMers in attendance. But a funny thing happened after I presented – my day [...]

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Category: Applications CIO Cloud CRM Gamification Innovation and Customer Experience Leadership Sales Force Automation Social CRM Social Networking Strategic Planning     Tags:

Social Products and Innovative Business Models that the CIO Must Match.

by Michael Maoz  |  April 1, 2013  |  Comments Off

March Madness for me wasn’t watching as Louisville and Michigan blew threw the field, but about creating five conference presentations. Tomorrow starts the Gartner Business Process Management Summit at the National Harbor in Maryland, where I will be speaking on Customer Experience Management. Over the next few months it will be DC, NYC, San Francisco [...]

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Category: Analytics for Social CRM Applications CIO Cloud CRM Customer Centric Web eCommerce Gamification Gartner Customer 360 Summit Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Strategic Planning     Tags:

Another Gartner Magic Quadrant, another piercing of the Iron Curtain.

by Michael Maoz  |  April 1, 2013  |  Comments Off

Over the weekend I began reading Heda Margolius Kovaly’s book, Under a Cruel Star. My fingers have been burning across the Kindle with this almost unbelievable reminder of what life was like in Czechoslovakia during the post-war up until 1968. History books, especially one so recent, put everything – everything – in better perspective. Any of you [...]

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Category: Applications CIO Cloud Innovation and Customer Experience Leadership     Tags:

The Embarrassment of Big Data Riches and the Dilemma that it poses.

by Michael Maoz  |  March 20, 2013  |  1 Comment

If I had to pick a time when the modern world began, it would be Holland in the 17th century. Back in 1987, Simon Schama wrote a brilliant history of the Dutch entitled, The Embarrassment of Riches, and in his work he describes how a combination of open immigration policy, open markets and industrious and [...]

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Category: Analytics for Social CRM Applications CIO Innovation and Customer Experience Social CRM Strategic Planning     Tags:

Marketing and the CIO race to see who can waste more money on CRM initiatives.

by Michael Maoz  |  March 11, 2013  |  1 Comment

Anyone whose job it is to improve the customer experience (unless you are a Chief Customer Officer reporting to the CEO with Board approval and support) has a tough mission. Almost an impossible one. You are playing the Role of Roscoe Arbuckle in the Keystone Cops, running about with seeming authority, sycophants in tow, but [...]

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Category: CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social Networking Social Software Strategic Planning Twitter     Tags:

Global CRM Buyers Begin to See the Limits of Cloud Hype

by Michael Maoz  |  February 22, 2013  |  2 Comments

CRM SaaS business applications began with a wimper back in 1999 reminiscent of a litter of hungry puppies. Over 90 percent of the vendor products, and often the vendor them self, then called Application Service Providers, disappeared. Salesforce.com and RightNow Technologies were two that made the transition. It was the same time that the Distance [...]

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Category: Applications CIO Cloud CRM Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Strategic Planning Vendor Contracts     Tags:

The CIO’s Frustrating CRM Journey

by Michael Maoz  |  February 11, 2013  |  1 Comment

Often when listening to a CIO talk about technology and top priorities, I have the feeling that I have been pulled through to the set of the wacky 1999 classic, Galaxy Quest. For those of you who might remember this bizarre but intoxicating film, a loopy bunch of over-the-hill sci-fi writers are abducted by aliens. [...]

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Category: Analytics for Social CRM Applications CIO CRM Innovation and Customer Experience IT Governance Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

Social Media as the Newest Job Eliminator

by Michael Maoz  |  February 8, 2013  |  2 Comments

How do we like the productivity gains brought on by software and robotics so far? Whether it is retail, or manufacturing, or travel or hospitality, there is a lot of dislocation out there helped by automation. Put those together with cyclical economic pullbacks, and a segment like banking, for example, can really feel it: 150,000 [...]

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Category: Applications Contact Center CRM Innovation and Customer Experience Leadership Social CRM Social Networking Social Software     Tags: