Watching the fortunes of the Fortune 500 gyrate in the chaotic machinations of world trade, you have to wonder if there is any advantage to investing in only one leg of a customer strategy.
The biggest names in software have been touting sales force automation (SFA) applications for years, and one of the fastest rising software [...]
Entries Tagged as 'CRM'
Sales force automation provides no competitive advantage.
November 20th, 2009 · 3 Comments
Tags: CRM · Customer Centric Web · Innovation and Customer Experience · SFA · Sales Force Automation · Social CRM · Social Networking · Social Software · Twitter
Sales force automation tools are just that: tools.
November 15th, 2009 · No Comments
Thankfully, one of the flights I was on last week was mercifully short; otherwise the negative yammering of the two sales executives behind me would have possibly sent me over the edge. Each gentleman (I must be kind) was a regional sales manager for an engineering firm. One was going on and on about an [...]
Tags: CRM · Innovation and Customer Experience · SFA · Sales Force Automation
Is your iPhone locking you into Pre-adolescence?
November 13th, 2009 · No Comments
Last night’s flight from Toronto to New York was buffeted by the waning turbulence of Hurricane Ida, but aside from a delay and tumultuous descent, I arrived. It was late, and my aging Blackberry was having a senior moment as I tried to dial the car service to pick me up. Attempts to revive the [...]
Tags: Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking · Social Software · Twitter
Claude Lévi-Strauss: The Bricoleur and the Engineer on Twitter.
November 9th, 2009 · No Comments
There we have it – Claude Lévi-Strauss passes into history. The man who interpreted myths was himself almost of the stature of myth. I hadn’t thought of him for 30 years and suddenly the newspapers are temporarily aflutter with news of his passing.
As I read through the summaries of his works I wondered what he would [...]
Tags: Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking · Social Software · Twitter
Does the world need 692 reviews of a four year old ink cartridge?
November 2nd, 2009 · 2 Comments
All I wanted was to order a replacement cartridge for my ink-swilling HP OfficeJet 5610, standard issue. I went to the site where our company has a corporate account. Nice search feature. But I wonder how much this cartridge costs versus a competitor? Now THAT would be interesting. But 692 reviews of a product that [...]
Tags: Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking · Social Software · Twitter
Restoring a culture of dignity in the workplace.
October 28th, 2009 · 2 Comments
Yesterday I had the honor and pleasure of interviewing a surpassingly fine USAF lieutenant. Though I can’t say much about the conversation itself, I do wish I could capture the dignity and devotion to her mission that poured through her words and gestures. She was surprised to hear I was once in the military, but [...]
Tags: CRM · Innovation and Customer Experience
The Spotless Mind of the Enterprise.
October 11th, 2009 · No Comments
I often am asked if I really experience the customer service stories that I talk about during conferences. I answer the question with a question: “Haven’t you got a story that is equally improbable but true about a service experience?”
That usually wins me another great anecdote to tell at another time. My most recent was [...]
Tags: CRM · Customer Centric Web · Innovation and Customer Experience · Social CRM
Press 3 for more options (and other signs your social network is insincere)
September 29th, 2009 · 4 Comments
I was in an endless loop of telephone branching logic last week, uncertain whether to Press 2 for this, 3 for that, 4 or 5 or…. Then I forgot what Press 2 was for and got into another branch of logic and dead ends. I finally did what I often do: I tried #0, then [...]
Tags: CRM · Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking
You have no rights in Social Networks. Check your HTTP referrer headers.
September 24th, 2009 · 2 Comments
One of the first discussions parents used to have with their children as they emerged into teenagers might have been dating, jobs, savings, and responsibility. But it wasn’t mine with my oldest daughters. It was not about the person they are, but about the persona they want to be known by on the internet. As [...]
Tags: Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking · Social Software · Twitter · Uncategorized
Sallie Mae, You’ve done me wrong.
August 26th, 2009 · No Comments
I’ve gotten nine automated calls from Sallie Mae. I don’t know Sallie. My name is not Erica (that is who they are looking for. I’ve never taken out a student loan from Sallie Mae. I’m in the guise of a modern day Mephistopheles – having helped companies move their processes to self service, the devil [...]
Tags: CRM · Customer Centric Web · Innovation and Customer Experience · Social CRM · Social Networking