Michael Maoz

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Entries Categorized as 'Applications'


CRM Applications in The Land that Time Forgot

by Michael Maoz  |  February 22, 2012  |  Submit a Comment

In the 1920s the wonderful science fiction writer Edgar Rice Burroughs published a pretty weird but fascinating book called The Land that Time Forgot. It reminds me quite a bit of where we are with most business application software in the CRM space. In the book the era is post-The Great War, and in the story two enemies, [...]

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Category: Applications CIO CRM Cloud Contact Center Gartner Customer 360 Summit Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Software Strategic Planning Uncategorized     Tags:

Social CRM for Customer Support – Peer Power.

by Michael Maoz  |  January 31, 2012  |  6 Comments

Peer-to-peer support communities where customers solve their own support issues have been around for over 20 years, but it has only been recently that Cloud-based packaged business applications have been available, scalable, and feature rich. After a year of diving into four separate support communities made up of contributors from around the world, we’re more [...]

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Category: Applications CRM Cloud Gartner Customer 360 Summit Leadership SaaS and Cloud Computing Social CRM Social Software Strategic Planning     Tags:

Technology vendors shortchange the CIO’s CRM Strategy

by Michael Maoz  |  January 24, 2012  |  2 Comments

One of the many pleasures of the role of driver in a carpool that transports high school students to-and-from school is the glaring clarity of their insight. Today’s gang-of-four conversation started with: a) “I know, right? Who needs all of that @#%$ from Facebook. They’re only doing it to make money.” b) “Yeah, they’re like [...]

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Category: Analytics for Social CRM Applications CIO CRM Cloud Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Software Strategic Planning     Tags:

Learning to love CRM Technologies, in just the right measure.

by Michael Maoz  |  December 11, 2011  |  Comments Off

The role of a technology analyst is an interesting one in that it is equal parts technologist, process consultant, and psychologist. The closest match in psychology would have to be Alfred Adler, thefin de siècle Austrian who looked at how our early social exposures, choices of work, and love experiences form our world view. He [...]

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Category: Analytics for Social CRM Applications CRM Cloud Gamification Gartner Customer 360 Summit Innovation and Customer Experience SFA SaaS and Cloud Computing Sales Force Automation Social CRM Social Networking Social Software Strategic Planning     Tags:

Will the Social CRM market fade before maturity?

by Michael Maoz  |  December 7, 2011  |  3 Comments

We’ve published the updated “Concise Social CRM Vendor Guide, 2012,” and if you are a client you can find it here: http://www.gartner.com/resId=1867115 . If you are not a client, here is the scoop: we are tracking over 100 vendors in the space. The loudest hype around social CRM is over, and now organizations are rolling up [...]

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Category: Analytics for Social CRM Applications CIO CRM Gartner Customer 360 Summit Innovation and Customer Experience Leadership Social CRM Social Networking Social Software Strategic Planning     Tags:

Asia Pacific CRM business leaders say Cloud Computing is a bypass to IT’s ‘Department of ‘NO.’”

by Michael Maoz  |  November 9, 2011  |  4 Comments

I have now run on every continent except Antarctica. Though I am not sure what I am running from, getting to Australia and meeting a couple of hundred business leaders from Asia Pacific made the 24 hours of flights the most worthwhile I could have imagined. The passion of the marketing and customer service and [...]

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Category: Applications CRM Cloud Contact Center Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Strategic Planning Uncategorized     Tags:

An enterprise-class CRM application suite is yet to emerge.

by Michael Maoz  |  October 31, 2011  |  Comments Off

Clients complain often and understandably about the lack of a CRM application suite. Certainly more than 25 years after the founding of Brock Control Systems, the forerunner of all CRM systems, we should have a suite. But that has been the mistake made over and over again: believing that a business process (CRM) is a [...]

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Category: Analytics for Social CRM Applications CRM Cloud IT Governance Innovation and Customer Experience Leadership SFA SaaS and Cloud Computing Sales Force Automation Social CRM Strategic Planning iPad     Tags:

Social CRM and Big Data during and after Gartner Symposium

by Michael Maoz  |  October 18, 2011  |  1 Comment

Gartner brought upon itself the wet Orlando weather when it began a research analyst Rain Dance in the form of Cloud Computing tracks and workshops. The rain may have been inevitable; we’ll never know.  The area of greatest interest to my clients is Big Data and its role in helping businesses understand customers better. Check [...]

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Category: Applications CRM Cloud Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Twitter symposium     Tags:

Social CRM is another nail in the customer service agent coffin.

by Michael Maoz  |  October 14, 2011  |  1 Comment

Don’t kid yourselves: the life of the Customer Service Representative (CSR) is part Annie and part Jay Z’s Hard Knock Life. We have ridiculously high expectations for these folks. They should be in a fabulous mood. They should know our complete life story. They need to understand our mood, and where we were on ‘their’ [...]

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Category: Applications CRM Innovation and Customer Experience Leadership Social Networking Strategic Planning Twitter     Tags:

Occupy Wall Street? Isn’t it blaming the messenger?

by Michael Maoz  |  October 12, 2011  |  Comments Off

Here is the deal: it is hard to drive into or out of most major US cities because the traffic snakes serpentine for endless stretches at a snail’s pace, and you arrive at your destination exhausted, tense and a little poorer. Though fuel costs in the United States are a joke compared to everywhere else, [...]

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Category: Applications Cloud Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Software Strategic Planning     Tags: