I was taken by an uncle to an Earth Day rally as a little kid when some granola-crunching type folks still adored Rachel Carson and admired US Senator Ed Muskie for his passion on the environment. Today I have been monitoring loosely the daily stream of emails and have yet to receive any that mention that today is Earth Day. Sorry, earth. Cloud computing does not take you into consideration, neither do mobile strategies or social or crowdsourcing.
IT does look at power consumption and there are so many incredible plusses to moving into the digital age – reducing paper and truck routes and travel to offices and meetings and reduced energy consumption in buildings and planes – amazing. Companies like EMC and IBM, GE and even Gartner, Inc. in our small way are focused on carbon footprint. But what about the major social media software companies? And CSPs (communication service providers – i.e., phone companies) and mobile handset and PC and tablet makers and the entire industry? Where do they stand? I still look for upfront advice from them when I buy a tablet, and especially a mobile device on SAR – or specific absorption rates of radiation. How much do they produce under what situations? For some mobile phones you have exceeded recommended threshholds of radiation exposure after talking for 30 minutes. When is the last time your mobile device warned you the way it warns you of a flight delay?
Where do you see information on the quantity of mercury, lead, chromium, lithium, and other poisonous material that has been let loose on the environment? Or connections between cell towers and the depletion of certain bird species? Or any other correlations of danger signs? I’m looking on websites and…. hmmm, all quiet on the mobile front.
One key aspect of the digital industrial revolution is that we crow about the Green Effects, but we whistle past the graveyard when it comes to any discussion about the deleterious affects, damage, or negative contribution to the environment that any of the Mobile Revolution is supporting. Some new age.
If you are connected to the mobile revolution, think about asking your environmental officers, or any organization your company is connected to, about the positive and negative impacts your company’s products are having on this delicate blue-green ball that we float in space upon. The earth depends on each individual doing the right thing, right? So let’s celebrate what we do well, and fix what we don’t.