The complexity of the the “No Software” challenge is overwhelming the line of business buyers in Sales, Marketing and Customer Support. The idea of subscribing to a cool new software package and building a complex sales force or customer service team on your own, with your own budget, and then Oliver-style coming to CIO and asking, “Please sir….” when the going gets tough… well it’s just not working out.
All of the old issues are the new issues: latency, integration techniques, consistency, security, compliance, availability, contracting and procurement: it’s like your kids realizing as they get older that you are smarter than you first appeared. Oh – six sales divisions procured six separate setups of an application? The social team has three separate tools and wants seamless integration? Oops, the Cloud vendor has no SLA for disaster recovery and doesn’t pass EU Data Privacy rules? And now you want the CIO to come help? Isn’t this rich?
As software as a service makes further inroads, especially multi-tenanted, there is a higher degree of urgency in synchronizing Cloud efforts currently disconnected from any central planning. What we were gaining on the roundabouts we are losing on the swings, and IT has great experience in straightening things out.
So how do ‘we’ begin, when the genesis of the entire problem of SaaS proliferation and disjointedness happened because there is no “we?” Well: the CEO needs to jump in. All of the pieces will fall into place. In the meantime, it is time for CIOs to map out the diverse SaaS application sets drifting around the enterprise and come up with a plan to harmonize the efforts.
What do you think?
Category: Applications CIO Cloud CRM Innovation and Customer Experience Leadership SaaS and Cloud Computing Sales Force Automation SFA Social CRM Social Networking Social Software Strategic Planning Tags: