Michael Maoz

A member of the Gartner Blog Network

Michael Maoz
VP Distinguished Analyst
13 years at Gartner
26 years IT industry

Michael Maoz is a research vice president and distinguished analyst in Gartner Research. His research focuses on CRM and customer-centric Web strategies. Mr. Maoz is the research leader for both the customer service and support strategies area and customer-centric Web… Read Full Bio

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Will Social or Mobile help IT finally have its Summer of Love?

by Michael Maoz  |  August 6, 2012  |  1 Comment

The Summer of Love was 45 years ago. But that was for music and the young, not IT. Where are we in the IT revolution and how does it compare to political or social movements? Why do I have time for this? Vacation. Vacation can be a humbling experience. From a distance, from a great distance, beyond social networks, away from Facebook and Twitter, Apple and hype, the world starts to reemerge and the Fata Morgana induced by the high tech world dissolves a bit. It was accelerated by reading. So far it has been history: Doris Kearns Goodwin’s, Team of Rivals: The Political Genius of Abraham Lincoln; Moshe Arendt’s, Flags Over the Warsaw Ghetto and Robert Caro’s, The Passage to Power.  If you want to put what we do every day in better perspective, read History.

Yes, I did manage to publish the Hype Cycle for CRM Customer Service and Support, 2012, (if you are a client, http://www.gartner.com/resId=210221 ) before setting out, but not my Pace-Layer research or the Social CRM MQ – both in the On Deck Circle. And then the miles/kilometers/digits from the office dissolve, and I arrive at a ferry boat, and it eventually deposits me on an island. From there I have a battered Jeep with 272,000 km racked up. There is an out-of-door shower and a grill and masses of stars and a stack of books or the e-Reader, depending on how much humidity and sand and ocean water is around me.

From the pages emerge stories about Lincoln, Steward, Bates, and Johnson, Kennedy, and Robert McNamara, and in the 1940’s, the leaders of the Warsaw Ghetto Uprising. In the interstices thoughts drift to the leaders of the software world. Business analytics, sensory grids, f-commerce, mobile platforms, Cloud Computing – they all seem so much smaller: the spherical waves of forced perspective. Where are they taking consumers? How are the social networks improving understanding, nurturing the space for self-awareness and testing of values? Short of vastly enriching the material lives of software’s connected cognoscenti, where are we? Next week I go out on Part II of a holiday, and if you have a good book on THAT topic, send me a line.

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Category: Applications CIO Cloud Innovation and Customer Experience IT Governance Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software Strategic Planning     Tags:

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