Gartner Blog Network

Posts from Date:   2011-1

“It isn’t the consumers’ job to know what they want.”

by Michael Maoz  |  January 19, 2011

I’m not sure I’d have been brave enough to make a statement that you shouldn’t spend any time or money on consumer research or market research for new product development. In fact, you might have thrown brickbats at me, though lucky for me no one these days has a clue as to what exactly a […]

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How American Girl can teach your CEO about Social Media

by Michael Maoz  |  January 18, 2011

All your CEO needs to know about the new Social Media and marketing can be learned by watching how Mattel markets their toy, American Girl. American Girl is a doll. Not any doll, but a doll whose owners, young American Girls (one presumes), spend an estimated¬†average of US$500 on doll, accessories, furniture, movies, books, and […]

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Fear of failure is driving IT Strategy, but not in Social CRM.

by Michael Maoz  |  January 14, 2011

Have you ever listened to the early works of singers like Bob Dylan or The Beatles or even Elvis? They were fairly amateurish, and they played a whole lot of knock-off copies of Hank Williams and Woody Guthrie, Little Richard and Gospel. But they iterated very quickly, mixing genres, crossing boundaries, and thumbing their noses […]

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Why is it so hard to innovate?

by Michael Maoz  |  January 13, 2011

Red Herring listed Nexabit, Gabriel Communications, Handspring, Rakuten, Arepa, and Sycamore Networks as the greatest innovation companies of 1999. Within months, Nexabit was bought for $24 billion by Lucent. Maybe it didn’t change the world – or Lucent. Gabriel merged with TriVergent and poof, gone. Handspring went to Palm which went to HP. Rakuten continues […]

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Software innovation for Customer Processes: Downplay the Largest Providers.

by Michael Maoz  |  January 6, 2011

The pace of the Magic Quadrant process is quickening for me ahead of the 2011 report. I don’t update the magic quadrants once a year: I update them every day of the year, but only publish the results once a year. For obvious reasons I can’t divulge any hints as to where the positions might […]

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Why respect and trust are worthwhile business cornerstones.

by Michael Maoz  |  January 5, 2011

I took seven days off, intending to take more but finding myself pulled back in. Instead of booking calls with clients, I took two days to sit in the stacks on the third floor of Yale University’s Sterling library and read. Yes, I did look at publications on technology advances from MIT and Stanford and […]

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