Michael Maoz

One nice aspect of vacation is the chance to sit back and decompress. My mobile device died just before I left on a trip, but for $9.99 I bought a terrific prepaid phone manufactured by Samsung. It came complete with car charger, home charger, and earbuds. And it kept me off of email and the internet.

The world continued to spin, the sun rose and the sun set, even deep in the Florida Everglades.

I had a chance to ask a number of younger people, particularly university students and recent grads, about their use of their iPhones and Blackberries. They have apps for everything, but mostly it is to look up addresses, check mail, mapping and news. I asked about purchasing on the web from the mobile devices. Almost 100% of responses were negative. They don’t like to transfer money, or buy items. The most common reason: they don’t trust the wireless network they are using, or hotspot, or WiFi, or however they might describe their internet connectivity. Sometimes it was because they wanted more screen display space. Sometimes it was because they didn’t want others to see what they were doing, or what numbers they were entering, or were afraid to store certain information on the device.

Just walk around restaurants, malls, park benches, coffee shops, airports, and you don’t see much mobile commerce – or nothing that remotely compares to eCommerce from the comfort of office or home.

What are you seeing in your business? If my recent experience with device technical support or customer service is any indication, we are still a long way off from delivering stable, convenient and secure mobile commerce platforms.

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Category: CRM Customer Centric Web Innovation and Customer Experience Leadership SaaS and Cloud Computing Social CRM Social Networking Social Software     Tags:

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