All I wanted was to order a replacement cartridge for my ink-swilling HP OfficeJet 5610, standard issue. I went to the site where our company has a corporate account. Nice search feature. But I wonder how much this cartridge costs versus a competitor? Now THAT would be interesting. But 692 reviews of a product that has been on the market for years and years? And not one that says, “Don’t buy it here, it is cheaper at ACMEPrint.com!”
I’ve been saying that an element of social networking is the working out of the logic of Marshall McLuhan’s “Medium is the Message” – we cannot help but interact with media. It isn’t the content. Content is the accelerant. We must look at email, SMS, Feeds, Tweets, Facebook, Salon, The Huffington Post. Resistance is futile.
I’m looking forward to a rigorous study that compares the amount of dead ending rat hole social threads, group-think, least common denominator and plain drivel on the one side with the true measurable value of the resulting ‘insight’ on the other. Or is it going to take another million posts to discover people want to plug the hole in their coffee cups? Now there’s value.
Can anyone suggest who the best companies are at really extracting the value of networks? We have over 200 examples collected today, but they are still a small sample. And do you know of good software that helps analyze massive amounts of posts about a company that helps to detect emerging business patterns? Let me know!