Comments on: Beyond Fear: Why CRM Strategies Will Survive the Downturn. http://blogs.gartner.com/michael_maoz/2008/12/22/beyond-fear-why-crm-strategies-will-survive-the-downturn/ A member of the Gartner Blog Network Tue, 07 Feb 2012 17:29:49 +0000 hourly 1 http://wordpress.org/?v=3.0.4 By: juan http://blogs.gartner.com/michael_maoz/2008/12/22/beyond-fear-why-crm-strategies-will-survive-the-downturn/comment-page-1/#comment-83 juan Tue, 10 Mar 2009 14:50:57 +0000 http://blogs.gartner.com/michael_maoz/?p=118#comment-83 Full agree with the sentence "Extending these competencies to all channels, and especially mobile channels, will demand continued investment, but will also offer tremendous rewards." I understand big companies are disappointed with the lack of usability and the null ROI of the amounts invested in mobile channels years ago due to inflated expectations about wap, gprs and the promised 3G...but now the technology is ready, and they should have a look to the new solutions and technologies and try again. The mobile channel is the one "always on". Full agree with the sentence “Extending these competencies to all channels, and especially mobile channels, will demand continued investment, but will also offer tremendous rewards.”

I understand big companies are disappointed with the lack of usability and the null ROI of the amounts invested in mobile channels years ago due to inflated expectations about wap, gprs and the promised 3G…but now the technology is ready, and they should have a look to the new solutions and technologies and try again.
The mobile channel is the one “always on”.

]]> By: Santhana http://blogs.gartner.com/michael_maoz/2008/12/22/beyond-fear-why-crm-strategies-will-survive-the-downturn/comment-page-1/#comment-66 Santhana Sun, 25 Jan 2009 09:42:05 +0000 http://blogs.gartner.com/michael_maoz/?p=118#comment-66 Hello Michael, Good you brought out the (online) community aspect to be the new dimension to be kept in mind. Had a question even as I was reading this one. Do demographic data vendors capture details on an individual's association to online communities - which can then be picked up into segmentation strategies / analyses? Hello Michael,

Good you brought out the (online) community aspect to be the new dimension to be kept in mind.

Had a question even as I was reading this one. Do demographic data vendors capture details on an individual’s association to online communities – which can then be picked up into segmentation strategies / analyses?

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