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	<title>Martin Reynolds</title>
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		<title>Nissan’s Electric Car Shows Green Isn’t Easy</title>
		<link>http://blogs.gartner.com/martin_reynolds/2009/08/06/nissan%e2%80%99s-electric-car-shows-green-isn%e2%80%99t-easy/</link>
		<comments>http://blogs.gartner.com/martin_reynolds/2009/08/06/nissan%e2%80%99s-electric-car-shows-green-isn%e2%80%99t-easy/#comments</comments>
		<pubDate>Thu, 06 Aug 2009 05:44:23 +0000</pubDate>
		<dc:creator>Martin Reynolds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/martin_reynolds/?p=14</guid>
		<description><![CDATA[Nissan’s LEAF electric vehicle is a remarkable achievement, but our interest lies in the simple carbon arithmetic that surrounds the vehicle. Before we go there, we note that electric drivetrain, battery and controller components will reshape the auto industry over the next decade.
The vehicle has a reported range of 100 miles, of a 24kWh battery. [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal">Nissan’s LEAF electric vehicle is a remarkable achievement, but our interest lies in the simple carbon arithmetic that surrounds the vehicle. Before we go there, we note that electric drivetrain, battery and controller components will reshape the auto industry over the next decade.</p>
<p class="MsoNormal">The vehicle has a reported range of 100 miles, of a 24kWh battery. If we assume the average U.S. <span> </span>emissions factor for electricity generation of 1.34 pounds per kilowatt hour, charging the battery has an implicit emission of 32 pounds, or 0.32 pounds per mile. In practice, a complete 24kWh charge will require about 20 percent more input energy because of battery cycle efficiency, voltage drops, and converter efficiency. <span> </span>Therefore, a reasonable emissions estimate is 0.38 pounds of carbon dioxide per mile.</p>
<p class="MsoNormal">Now, an 18 mile per gallon vehicle emits about a pound of carbon dioxide per mile – so we can see that the LEAF is equivalent to a gas-powered fossil fuel vehicle that gets about 47 mpg. The Toyota Prius hybrid already achieves 48MPG. And<span> </span>the Honda Insight, a <span style="text-decoration: line-through">conventional</span> lightly hybrid vehicle, achieves 40MPG.</p>
<p class="MsoNormal">
<p class="MsoNormal">Using data from the <a title="DoE" href="http://www.eia.doe.gov/oiaf/1605/ee-factors.html" target="_blank">DoE</a>,  we can demonstrate how emissions efficiency vary by region. Note that these numbers are aggregates, and there will be significant regional variations.</p>
<p class="MsoNormal">
<p class="MsoNormal"><strong>State<span> </span>Equivalent Emissions rate</strong></p>
<p class="MsoNormal">Average             45 mpg</p>
<p class="MsoNormal">California                     98 mpg</p>
<p class="MsoNormal">Texas                               41 mpg</p>
<p class="MsoNormal">Idaho                      2,000 mpg (Idaho has minimal fossil fuel)</p>
<p class="MsoNormal">So we observe:</p>
<p class="MsoListParagraph"><!--[if !supportLists]--><span><span>1)<span style="font-style: normal;font-variant: normal;font-weight: normal;font-size: 7pt;font-family: &quot;Times New Roman&amp;quot&amp;quot&amp;quot&amp;quot&amp;quot&#038;quot"> </span></span></span><!--[endif]-->The vehicle has no tailpipe, but is capable of creating plenty of emissions elsewhere.</p>
<p class="MsoListParagraph"><!--[if !supportLists]--><span><span>2)<span style="font-style: normal;font-variant: normal;font-weight: normal;font-size: 7pt;font-family: &quot;Times New Roman&amp;quot&amp;quot&amp;quot&amp;quot&amp;quot&#038;quot"> </span></span></span><!--[endif]-->To impact emissions, the vehicle is most effective in low-carbon areas.</p>
<p class="MsoListParagraph"><!--[if !supportLists]--><span><span>3)<span style="font-style: normal;font-variant: normal;font-weight: normal;font-size: 7pt;font-family: &quot;Times New Roman&amp;quot&amp;quot&amp;quot&amp;quot&amp;quot&#038;quot"> </span></span></span><!--[endif]-->On average, hybrid vehicles are better – but this isn’t about averages. It is about cutting peaks.</p>
<p class="MsoListParagraph"><!--[if !supportLists]--><span><span>4)<span style="font-style: normal;font-variant: normal;font-weight: normal;font-size: 7pt;font-family: &quot;Times New Roman&amp;quot&amp;quot&amp;quot&amp;quot&amp;quot&#038;quot"> </span></span></span><!--[endif]-->Further deployment of renewable and nuclear energy will make electric cars much more attractive – in a few decades.</p>
<p class="MsoNormal">
<p class="MsoNormal">As noted, green isn’t easy.</p>
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			<wfw:commentRss>http://blogs.gartner.com/martin_reynolds/2009/08/06/nissan%e2%80%99s-electric-car-shows-green-isn%e2%80%99t-easy/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>EU Responds to Microsoft&#8217;s Un-Browser Plan</title>
		<link>http://blogs.gartner.com/martin_reynolds/2009/06/12/eu-responds-to-microsofts-un-browser-plan/</link>
		<comments>http://blogs.gartner.com/martin_reynolds/2009/06/12/eu-responds-to-microsofts-un-browser-plan/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 20:44:22 +0000</pubDate>
		<dc:creator>Martin Reynolds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/martin_reynolds/?p=10</guid>
		<description><![CDATA[That was quick. The EU shot out a release stating that removing the browser provides the consumer with less choice than shipping a Microsoft browser, at least in the case of the few percent of buyers who buy Windows at retail. I guess that means that European consumers lost the choice to not use the Microsoft [...]]]></description>
			<content:encoded><![CDATA[<p>That was quick. The EU shot out a <a href="http://europa.eu/rapid/pressReleasesAction.do?reference=MEMO/09/272&amp;format=HTML&amp;aged=0&amp;language=EN&amp;guiLanguage=en">release </a>stating that removing the browser provides the consumer with less choice than shipping a Microsoft browser, at least in the case of the few percent of buyers who buy Windows at retail. I guess that means that European consumers lost the choice to not use the Microsoft product. Microsoft will have to watch out for not shipping other products that it does not make.</p>
<p>The Commission notes that the computer manufacturers are now free to install any browser they choose &#8211; and they have to make a choice, even if they previously did not care. As I noted yesterday, IE is the easiest choice for them, and it is easy for their customers to load an alternative browser, if they care. But that approach will likely fail to satisfy the commission, given the content of the release.</p>
<p>The EU&#8217;s proposal of a ballot screen (actually, it seems to be Opera&#8217;s proposal) , which will force Microsoft to enforce a selection of alternative browsers through the PC manufacturers, is interesting but seems to fail certain tests of soundness. Who decides which browsers go on the screen and when can they be deleted? Can I write my own browser and demand that Microsoft include it? What about Lynx? Does Microsoft have to include contractual terms that force OEMs to buy competing software? Will there be dawn raids and secret agreements found in the shadows?</p>
<p>The economics of the technology business are tricky because of the rapid transition rates. Competition is defined by innovation as much as pricing. An innovative browser &#8211; if it offers material and meaningful advantages over the competition &#8211; will sweep thorough the market.</p>
<p>However, in the presence of competitor complaints, a dominant market share, and consumers that don&#8217;t seem to care, the Commission is struggling to find a sensible remedy. Now, was that ballot or bailout&#8230;</p>
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			<wfw:commentRss>http://blogs.gartner.com/martin_reynolds/2009/06/12/eu-responds-to-microsofts-un-browser-plan/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
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		<title>Microsoft and the EU Commission</title>
		<link>http://blogs.gartner.com/martin_reynolds/2009/06/12/microsoft-and-the-eucommission/</link>
		<comments>http://blogs.gartner.com/martin_reynolds/2009/06/12/microsoft-and-the-eucommission/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 07:02:48 +0000</pubDate>
		<dc:creator>Martin Reynolds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/martin_reynolds/?p=6</guid>
		<description><![CDATA[It is a good thing that Microsoft has deep cash reserves, given that the EU Commission is about to make a decision on how much to fine the company for including IE with its Windows product. The commission is an expensive and unforgiving master. European taxpayers have already benefited from over $2B in fines from [...]]]></description>
			<content:encoded><![CDATA[<p>It is a good thing that Microsoft has deep cash reserves, given that the EU Commission is about to make a decision on how much to fine the company for including IE with its Windows product. The commission is an expensive and unforgiving master. European taxpayers have already benefited from over $2B in fines from Microsoft, stemming from  its anticompetitive position in the Media Player market (iTunes, anyone?).</p>
<p>Microsoft has a simple, premeptive  <a href="http://microsoftontheissues.com/cs/blogs/mscorp/archive/2009/06/11/working-to-fulfill-our-legal-obligations-in-europe-for-windows-7.aspx">answer</a>: it will ship Windows without IE in Europe. Selling a computer without a browser is not practical, so the OEMs will have  to load a browser. Loading IE is probably the lowest cost path for the OEMs, there&#8217;s no need to explain to customers where the Internet went. But that seems to take us full circle, with the OEMs cast in the role of proxy market  manipulator. How the EU interprets Microsoft&#8217;s move will be interesting.</p>
<p>An implication of the EU position is that Europeans don&#8217;t really know where to find Chrome, Safari, Firefox or Opera on the Internet. The alternative interpretation &#8211; that they don&#8217;t really care &#8211; would not support an antitrust action.</p>
<p>The EU antitrust actions could be interpreted as trade barriers designed to shield local interests, based on the contrast between U.S. and EU antitrust practices. Such an interpretation is unthinkable right now, but political and economic conditions can change quickly.</p>
<p>We are set for some interesting activity on the antitrust front. Think about it as a cost of being too successful in Europe. And watch for changes in the U.S. approach</p>
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		<slash:comments>1</slash:comments>
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		<title>Which Processors Will Last Through 2020?</title>
		<link>http://blogs.gartner.com/martin_reynolds/2009/04/01/which-processors-will-last-through-2020/</link>
		<comments>http://blogs.gartner.com/martin_reynolds/2009/04/01/which-processors-will-last-through-2020/#comments</comments>
		<pubDate>Wed, 01 Apr 2009 21:28:13 +0000</pubDate>
		<dc:creator>Martin Reynolds</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://blogs.gartner.com/martin_reynolds/?p=3</guid>
		<description><![CDATA[Now’s a great time to be thinking about the future of computing processor architectures. We have five mainstream survivors of the first 50 years of computing – S/360 (1964); x86 (1979); SPARC (1987);  Power (1990); and Itanium (2001). I have five retired architectures in mind: VAX (1977); 68000 (1980); MIPS (1985); PowerPC (1992) and Alpha [...]]]></description>
			<content:encoded><![CDATA[<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small">Now’s a great time to be thinking about the future of computing processor architectures. We have five mainstream survivors of the first 50 years of computing – S/360 (1964); x86 (1979); SPARC (1987);  Power (1990); and Itanium (2001). I have five retired architectures in mind: VAX (1977); 68000 (1980); MIPS (1985); PowerPC (1992) and Alpha (1992). Yes, I know that PPC is still appearing in supercomputers and game consoles, but without Apple it is out of the mainstream. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small">Note that technical superiority does not define success: execution of the business model is the primary determinant. Both the S/360 and the x86 architectures are cranky artifacts of the days when assembler was the only way to program, but they are two likely to stand through the next 20 years. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small">So, first, did I miss any architectures? The reasons for demise, and the ultimate resting place, of the retired architectures are interesting pointers for the future.</span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small"> </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"><span style="font-family: Calibri;font-size: small">Then, which of the five current architectures are most likely to make it through 2020? I have my own ideas, but am interested in yours. </span></p>
<p class="MsoNormal" style="margin: 0in 0in 0pt"> </p>
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