“We Lost the Battle But Won the War”: A Conversation with Megan Pagliuca

By Martin Kihn | February 21, 2017

As CEO of Omnicom Media Group’s Accuen since 2015, Megan Pagliuca has been inspiring the “next evolution of programmatic” – focusing on open pricing, automation and elevating machine-driven media from a line item into a strategic plan. And like many of…


What Marketers Can Learn from Hollywood

By Martin Kihn | February 17, 2017

A few years ago, the New York Times magazine ran a piece called, “What Hollywood Can Teach Us About the Future of Work.” It was written by a financial writer who worked for a minute as an on-set advisor and was…


Programmatic Pioneer: The Journey of John Nardone

By Martin Kihn | January 17, 2017

When he and his team placed the first two paid banner ads — ever — on Wired’s online magazine, Hotwired.com, back in 1994, John Nardone didn’t feel like a seer. He was working at an agency called Modem Media, building…


In Defense of Advertising

By Martin Kihn | January 11, 2017

Advertising is the gin in the engine of capitalism. It is the three per cent of our gross domestic product that juices up the other ninety-seven. Directly and indirectly, it employs a workforce of a million of the best creative…


Why Time Is More Precious Than Ever

By Martin Kihn | December 28, 2016

You don’t have time to read this post. I don’t have time to write it. Tick tock. There is no doubt that many people in our culture feel like they have less time. As CNN has reported: “People seem to…


The #1 Secret to a Successful Blog Post

By Martin Kihn | December 19, 2016

We here at Gartner for Marketing Leaders Data-Driven HQ recently ran a test. We started with an hypothesis, which we’ll share in a moment. The purpose of the test was to determine whether we’d stumbled on the secret to a…