What Marketers Can Learn from Hollywood

By Martin Kihn | June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls for cameos in the story of our lives. Brands are…


Accidental Ad Tech: The Voyage of Bill Wise

By Martin Kihn | May 16, 2017

Before he became CEO of Mediaocean, sold last year to Vista Partners for $720 million; before he ran Yahoo’s global ad platform business and was president of Right Media and SVP at Ask and a VP at DoubleClick; and well…


Why Mar-Tech and Ad-Tech May Not Converge

By Martin Kihn | May 04, 2017

This week we’re thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we’re asking: What is marketing technology (aka mar-tech), exactly? And: Does it belong in the same hub/cloud/stack as ad-tech?…


The Perils of Algorithmic Marketing

By Martin Kihn | May 02, 2017

Inspired by results from retargeting, marketers are scrambling to stitch together customer data, unleash machine learning and deliver personalized experiences in display and video ads, websites, apps, watches and – soon – refrigerators. But in our rush to hypertarget, marketers…


How Brands Are Turning Into Algorithms

By Martin Kihn | March 23, 2017

In a recent AdExchanger Talks podcast, Nate Woodman of IPONWEB surfaced the specter of what we might call the brand-gorithm: a proprietary algorithm unique to a brand and used to make decisions such as how much to bid on an…


Metaphysics of the Marketing Hub

By Martin Kihn | March 10, 2017

Each year the domain of digital marketing gets closer to metaphysics. Think about the hub: a grand unified vision that in its ideal state should give us total knowledge of the customer, analytics that predict the future and the ability…