Ad Tech Optimist: A Conversation with Jeff Green

By Martin Kihn | September 14, 2017

Drifting down Route 101 between L.A. and Santa Barbara is the Ventura Highway of song and story, and it fetches up at Ventura’s El Camino Real – a 19th century missionary path transformed by oil in the 1920s into a…


The Great #Macaroni Experiment

By Martin Kihn | September 11, 2017

It is impossible to know if anyone is actually reading your long-form content. You can count how many people looked at it, but not how many gave it real attention. Even — in the best case — finished it. Which…


Attention Angel: Ad Tech Adventures of Jonah Goodhart

By Martin Kihn | August 09, 2017

When Oracle acquired Moat in April 2017 for a reported $850 million, it was seen as a shrewd addition to the coalescing Oracle Data Cloud and a rare streak of sun for the New York ad tech scene — which…


Dynamic Creative and the Automated Brand

By Martin Kihn | August 01, 2017

In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. That 84-month lag points to the relative status of dynamic creative and programmatic targeting. Pity the poor creative, which has inspired comments over…


Six Degrees of Marketing Identity

By Martin Kihn | July 21, 2017

Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on Leashy.com and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated, she goes to the etailer’s app and closes her account but…


What Marketers Can Learn from Hollywood

By Martin Kihn | June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls for cameos in the story of our lives. Brands are…