Attention Angel: Ad Tech Adventures of Jonah Goodhart

By Martin Kihn | August 09, 2017

When Oracle acquired Moat in April 2017 for a reported $850 million, it was seen as a shrewd addition to the coalescing Oracle Data Cloud and a rare streak of sun for the New York ad tech scene — which…


Dynamic Creative and the Automated Brand

By Martin Kihn | August 01, 2017

In May, the IAB released version 1.0 of its Dynamic Content Ad Standard – only seven short years after its first OpenRTB spec. That 84-month lag points to the relative status of dynamic creative and programmatic targeting. Pity the poor creative, which has inspired comments over…


Six Degrees of Marketing Identity

By Martin Kihn | July 21, 2017

Imagine two scenarios: Scenario #1: Lizzy shops for a tartan dog leash on Leashy.com and makes a purchase. She is bombarded with ads for the same leash for months. Frustrated, she goes to the etailer’s app and closes her account but…


What Marketers Can Learn from Hollywood

By Martin Kihn | June 27, 2017

There is a poem in the check-out aisle and an epic in the end caps. We immerse ourselves in retail and sign on to brands. Our purchases are casting calls for cameos in the story of our lives. Brands are…


Accidental Ad Tech: The Voyage of Bill Wise

By Martin Kihn | May 16, 2017

Before he became CEO of Mediaocean, sold last year to Vista Partners for $720 million; before he ran Yahoo’s global ad platform business and was president of Right Media and SVP at Ask and a VP at DoubleClick; and well…


Why Mar-Tech and Ad-Tech May Not Converge

By Martin Kihn | May 04, 2017

This week we’re thinking about marketing technology as we prep for our third sensational Gartner Digital Marketing Conference in San Diego. Specifically, we’re asking: What is marketing technology (aka mar-tech), exactly? And: Does it belong in the same hub/cloud/stack as ad-tech?…