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Surprise, Many Enterprises Still in Experimental Content Marketing Stage
Working with enterprise marketers across sectors, I am still periodically surprised when clients tell me about the state of their content marketing efforts. After taking more than 100 client calls…
High-Tech Marketers Face High-Fidelity Challenges
Rising expectations from the C-suite, ongoing concerns about delivering relevant marketing conversations using the right channel mix, emerging priorities around digital commerce, increased pressure to demonstrate ROI from marketing technology investments.…
Gartner Marketing Organization and Strategy Survey: How Are Firms Building For The Future?
With the release of two recent research notes --Marketing Organizational Design and Strategy Survey 2016: Marketing Leaders’ Ambitions Outstrip Capabilities and Designing Your Marketing Team for the Next Decade -- there's been a healthy…
Every Brand Has a Story: A Conversation with Screenwriting Legend Robert McKee
If you saw the 2002 movie Adaptation, you’ll probably remember the (unforgettable) scene where the main character—an aspiring screenwriter named Charlie Kaufman played by a wan, self-loathing Nicholas Cage—attends one…
B2C Marketers! Put Those “Engagement” And “Love-Based Journey Designs” Down
Those are for closers only…Like B2B Marketers. B2B marketing leaders are advancing their capabilities for prospect and customer understanding and optimizing segmentation and targeting along a buying process. They are also…
First Impressions of Oculus Rift Virtual Reality (and What It Means For Marketers)
As a frequent early adopter of technology, I have sometimes experienced a unique and contradictory set of feelings when using groundbreaking tech: I can be simultaneously dazzled and also modestly disappointed. The…
My Multichannel Campaign Management MQ Hat Trick: Learnings from My Third One on the Books
A little over two weeks ago, our team published the Multichannel Campaign Management Magic Quadrant, turning our eyes once again to the providers of technology designed to coordinate and orchestrate…
Adobe Livefyre Deal Underscores High Demand for Content Across All Marketing Disciplines
Adobe announced it has entered into an agreement to acquire Livefyre. Known for tools to collect, manage and publish user generated content, Livefyre has to date been used primarily by…