Gartner Blog Network

Mark Raskino
VP & Gartner Fellow
15 years at Gartner
30 years IT industry

Mark Raskino is a vice president and Gartner Fellow in the CEO Research group. Mark creates advice and analysis for CEOs on technology related and digital business strategy and change Read Full Bio

Scaling drives digital to the core at McDonalds

by Mark Raskino  |  June 21, 2016

My local McDonalds is closing. Only for a week though – they are doing a refit. The printed flyers (leaflets) that explain the reasons to customers, make two promises. First, the food will be fresher. Second the customer experience will be more digital. Through this simple, clear marketing the company is demonstrating how the digital […]

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CEOs take note – Nespresso is Digital to the Core

by Mark Raskino  |  March 25, 2016

In early March 2016 one the business world’s most admired companies introduced something rather special. 40 years after the invention of the Nespresso machine, the latest models are going digital. It’s a pivotal example of digital business in action. [ Listen above or continue reading below – the same content ] The Nespresso business of Nestle is one […]

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To become a digital business the entire executive team must be fully engaged.

by Mark Raskino  |  February 26, 2016

I recently gave a talk about digital business to some country business unit managing directors and other senior executives of a large global group company. Afterwards, the legal officer remarked to me that he had understood the message. He must become a digital legal officer. I was heartened by that. It’s an example of a […]

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Is the lack of digital talent a comment on your leadership?

by Mark Raskino  |  February 19, 2016

Recently, Graham Waller and I ran a couple of online Gartner webinars about digital business leadership. As usual for those sessions, we operated several live polls of the online audience, interspersed within the hour of presentation. The session attendees were a broad mix of senior managers, senior professionals and executives from technology and business roles […]

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Try working with the startup world to take Digital to the Core at your company

by Mark Raskino  |  February 15, 2016

Even if they have reasonably good strategies and an intent to commit investment, many medium and large conventional corporations in traditional industries still struggle to advance their digital business capabilities. Often the issue is about learning to take risks in a different way and shifting to a more exploratory culture. Traditional companies are organisational machines […]

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The CIO’s Resolutions for 2016 – it’s never too late to improve.

by Mark Raskino  |  January 19, 2016

Do you believe New Year’s resolutions are too old fashioned – too analogue – for the digital age? Marc Zuckerberg, the CEO of Facebook doesn’t think so. He sets himself a major new self-development challenge, outside of his mainstream job, every year. So should you. It’s too easy to fall into a rut of repetition, […]

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A new year’s resolution for leaders: take digital to the core in 2016

by Mark Raskino  |  December 31, 2015

It is December 31st 2015 and like many people I am thinking about my New Year’s resolutions. Some people think that they are a waste of time – but resolutions seem to work well enough for Marc Zuckerberg’s self-improvement. ( Listen above or read below – the same text ) The natural boundary between two years and the […]

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CEOs: before calling for more digital innovation – answer 3 essential questions.

by Mark Raskino  |  December 16, 2015

Issuing a vague call for more digital innovation without thinking how your people are likely to respond to it, could do more harm than good. Listen above or read below, the same text. Recently I was advising the COO of a major organisation, on innovation management. The organisation had tried a few times in the past, but […]

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Digital to the Core – Force 2: Compound Uncertainty

by Mark Raskino  |  December 1, 2015

In our book Digital to the Core, Graham and I identify three digital macro forces that are compelling businesses and whole industries to change. These technology related forces are powerful enough to be considered alongside others in business scenario and strategic planning – such as customer demographics and energy prices. The second of these forces is […]

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In Digital Business persuasion, FOMO might be better than Disruption

by Mark Raskino  |  November 24, 2015

Sometimes I think Clayton Christensen’s great work on disruptive innovation has become almost too successful. In recent years, protagonists inside companies, urging digital change, have come to rely on it too much. “If you don’t act, you will be disrupted!” they say. “Remember Kodak!”  “Don’t get Ubered!”. I have used these arguments myself many times. […]

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