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“Every company is a technology company” – more and more evidence..

by Mark Raskino  |  November 28, 2013  |  Comments Off on “Every company is a technology company” – more and more evidence..

The quote in the title of this post comes from  Peter Sondergaard‘s section of the Gartner Symposium keynote 2013.   I just keep on seeing more examples that show how it is true. This week I noticed 3 news stories that provide more evidence.

Argos Digital Store
Reuters reports that Argos is introducing “digital stores”. Argos is a major UK home goods retailer, that for many years has operated an unusual catalog shopping in-store model. Now it is doing away with paper catalogs and replacing them with tablet based versions.  Take a look at the picture – perhaps this is one way store based retailers can compete with Amazon.

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Marlborough maker to introduce an e-cigarette in 2014
The Wall Street Journal reports that PMI – the manufacturers of Marlborough and other big brand cigarettes has announced it will enter the e-cigarette market next year.  It will be joining Lorrilard, BAT and others who have already responded to the rapid growth in this category that has been largely developed by start-ups. Don’t be fooled into thinking this is just an “electrical” product. Lorrilard’s “blu” brand already has wireless and social features. Digital innovation in this area will become very lively indeed.

Coca Cola and Target are setting up technology incubators in India
The excellent online news source Quartz reports that these major US firms are investing in tech firms in India to help generate digital business ideas and opportunities.

The definition of a  “tech” company has been changing for several years. Many companies that apply information technology to serve a customer need have been categorized this way by the business media and the investment community – even if they don’t sell technology. LinkedIn, Groupon, Twitter, Pinterest and others are seen this way. If non-tech firms start to apply information technologies directly in what they are selling – surely they are becoming tech companies too?  We must at least admit that the boundary is becoming very fuzzy indeed. Tesco sells its own Tablet called Hudl and has its own streaming movie service called Blinkbox, Nike makes and sells Fuelband, Nissan has declared that it will introduce a self-driving car (one might say ‘robot’)  by 2020.  Technology will become a central competency for many more  companies over the next few years.

 

 

 

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Mark Raskino
VP & Gartner Fellow
15 years at Gartner
30 years IT industry

Mark Raskino is a vice president and Gartner Fellow in the CEO Research group. Mark creates advice and analysis for CEOs on technology related and digital business strategy and change Read Full Bio




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