by Mark Raskino | July 16, 2009 | 2 Comments
My analyst colleague Simon Mingay is fond of saying that real green IT isn’t about the 2% it’s about the other 98%. Focusing on the 2% or so of carbon dioxide emissions attributable to computing and telecoms misses a far bigger point. Applying the power of information technology to help reduce the other 98%, via [...]
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by Mark Raskino | July 16, 2009 | Comments Off
This week the UK Superbrands consumer 500 list was published. Superbrands is an organisation which evaluates perceptions of brands on an annual basis. There are Superbrands councils of senior marketing professionals in many countries now and they usually publish the results in a book. There are separate B2B brand and consumer brand evaluation exercises which [...]
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by Mark Raskino | July 13, 2009 | 2 Comments
[this post also appears in the Mastering the Hype Cycle Blog ] I was asked recently by Economist correspondent Ludwig Siegele, whether Chris Anderson’s ‘Long Tail’ is following the Hype Cycle. This might sound like a contrived conjunction of two abstractions but actually, it is a very good question. The Long Tail is a new [...]
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