Mark RaskinoOver the last couple of weeks 3 major value delivering uses of Twitter have been revealed.
Sales revenue
Dell has attributed significant sales to Twiiter
Scientific Research
An article in New Scientist describes a mass social experiment conducted quickly and cheaply
Democracy
The Iran elections aftermath.
Which reminds me of SMS text messaging importance during the terrorism-stressed Spanish elections of 2004.
These go a long way towards convincing me this innovation is high value in the mid to long term. Its early use has been very news media centric and the discussion about it somewhat frothy. Don’t let that allow you to dismiss its relevance and give up on it, as it descends into the trough of disillusionment.
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1 response so far ↓
1 Carol Rozwell June 18, 2009 at 12:16 pm
Microblogging is an important phenomenon that companies ignore at their peril. It’s been interesting to compare the twitter activity at the 3D Training Learning and Collaboration (3DTLC) conference I participated in recently with our Gartner results at the BPM and PCC Summits. There were some good tweets at BPM, more at PCC and the 3DTLC event participation was amazingly high (if you want to see the detail, look for #3DTLC or #gartnerPCC). Tweeting allowed an added level of involvement for the attendees at 3DTLC and we even had people following the conversation who could not attend the even.
I ran across a tool that someone used at another event that allows a presenter to poll the audience and have the results appear on a PowerPoint slide Poll Everywhere – among the ways to send a response is Twitter. There are also applications that help vendors find out what is being said about them and their products in the blogosphere. When vendors get into the act, there’s some ‘there’ there.
OTOH, during the Collaboration Research Community meeting yesterday we started to create a scenaric view of social networking. In response to the Iran situation, we acknowledged the potential for governments to (begin to) use microblogging for mis/disinformation purposes.
And for a counterpoint, here’s an article on one risk of microblogging. The issue it raises applies to other media as well.
North Korea’s Twitter Identity Crisis
http://www.forbes.com/2009/05/27/twitter-north-korea-technology-internet-twitter.html?partner=ecommerce_newsletter
BL: Regardless of whether you like or dislike Twitter, it’s something to be reckoned with, not ignored.