by Mark Raskino | June 17, 2009 | 1 Comment
Over the last couple of weeks 3 major value delivering uses of Twitter have been revealed. Sales revenue Dell has attributed significant sales to Twiiter Scientific Research An article in New Scientist describes a mass social experiment conducted quickly and cheaply Democracy The Iran elections aftermath. Which reminds me of SMS text messaging importance during [...]
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by Mark Raskino | June 10, 2009 | 1 Comment
Do you think the IT industry should fight its way out of this recession with nostalgia for the apparent certainties of the past, or a determination to progress into a new future? It’s a reasonable question. In other domains, marketers are using nostalgia and innovation as strong alternative paths to appeal to customers. Here are [...]
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by Mark Raskino | June 5, 2009 | 1 Comment
Perhaps we have just witnessed the biggest and most important ‘wisdom of crowds’ experiment we could never have imagined. Over the last 18 months we have all read about recessions of the past century; searching, sometimes desperately, for leanings from history. Maybe its time to start taking stock of how this one played out. Here’s [...]
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