Mark RaskinoThat’s my personal ‘key issue’- the question that drives my research and when I look back, it was also at the heart of my career direction prior to joining Gartner 8 years ago.
Blogging is a great example. In the end every company will use it to their own particular advantage. They’ll each use it in different ways. Their innovation adoption timing will vary – a topic our new Hype Cycle book explores.
Every company doesn’t need to try to be first with everything and perhaps tech sector companies need to admit that to themselves more often than most. Your business model and strategy won’t be the same as the next guy. The truth is that even the stuff you make and sell - isn’t necessarily both urgent and important for your own internal use every time. The ‘dogfooding’ approach is often powerful but not a universal necessity.
Gartner – the biggest of the IT industry research firms, chose to wait until 2008 before launching into fully fledged public blogging. Some might see a paradox – thinking that industry thought leaders should try everything first, particularly in publishing technology. I believe our clients will see it as rational and thoughtful commercial behaviour in response to a deceptively powerful technology.
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