Mark McDonald

A member of the Gartner Blog Network

Entries Tagged as 'web 2.0'

Social media versus knowledge management

by Mark P. McDonald  |  May 9, 2013  |  13 Comments

What’s the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access information.  Both require individuals to create information that is intended for sharing.  Both technologies profess support for collaboration.  But as Monty Python might say: If […]


Category: Social Media Social Organization Technology web 2.0     Tags: , ,

Social media is revolutionary, but it has a missing middle

by Mark P. McDonald  |  June 11, 2012  |  3 Comments

Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and coordinate their activities leads to mass collaboration — a term advanced by Gartner Colleague Anthony Bradley. The ability of social media to bring people together to […]


Category: Social Media Social Organization Virtualization     Tags: , , ,

Technology > IT

by Mark P. McDonald  |  January 16, 2012  |  1 Comment

Technology is becoming more important than IT.  Now that may sound strange, after all what is the difference between technology and IT.  For years the answer was, not much.  Corporate technology centered on automating corporate business processes such as ERP, CRM, SCM, PLM, etc.  These technologies requires corporate IT to acquire, install, tailor and operate […]

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Category: 2012 Innovation Re-imagine IT Strategic planning Technology     Tags: , , , , , , ,

Why social media is not enough to become a ‘social organization.’

by Mark P. McDonald  |  October 18, 2011  |  1 Comment

Talk about social media and people like to talk about the technology, the tools, the applications as if that is all that is required to become a social organization.   If only it were that easy. Social media is not like other technologies. The value of social media technology does not rest in its features and […]

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Category: Innovation Leadership Management Social Media Social Organization Strategy     Tags: , , , , ,

Every organization is social, but few are social organizations

by Mark P. McDonald  |  October 10, 2011  |  Comments Off

Organizations consist of people. How well the organization works depends on how these people interact and work together generally along either hierarchical or process lines.  These lines define how the organization works, how it views opportunities and how it tackles challenges and issues.  They also define how the organization manages itself from budgeting resources to […]

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Category: Management Social Media Social Organization web 2.0     Tags: , , , ,

Welcome to “The Social Organization”

by Mark P. McDonald  |  October 3, 2011  |  6 Comments

Personally we have never been more social.  Online we use social media to connect with friends, share ideas, mobilize support and express our selves. Professionally we remain socially isolated behind firewalls and management’s concerns about relinquishing control while retaining responsibility. The irony is that while organizations are working feverishly to participate in social media marketing, […]


Category: Book Review Leadership Management Social Media Social Organization Strategy web 2.0     Tags: , , , ,

The Social Customer: a Book Review

by Mark P. McDonald  |  September 8, 2011  |  1 Comment

The Social Customer is the best book I have read about executing social media in marketing.  That is a strong statement, but after reading more than a dozen books on the subject, from what exists right now (August 2011) I would recommend you read this book.  Read it for ideas and new ways of thinking […]

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Category: Book Review marketing Social Media Social Organization     Tags: , , ,

It’s time to start talking about the ‘middle office’

by Mark P. McDonald  |  March 30, 2011  |  8 Comments

Many people think of a business as consisting of a front office, which markets, sells and serves customers and a back office that fulfills demand and handles operations.  The dichotomy of front vs. back is the basis how we think of everything from compensation structures and rewards (front office) to information systems (back office) and […]


Category: 2011 Applications Management Strategy     Tags: , , , ,

Book Review: The Dragonfly Effect, a good place to start for people who are new to social media

by Mark P. McDonald  |  February 21, 2011  |  1 Comment

The Dragonfly Effect is recommended as one of the better books to discuss how social media works and to get advice on how to think about your own initiative. The authors focus the book on the application of social media to social causes, but do not let this focus deter you from thinking that the […]

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Category: Book Review Management marketing web 2.0     Tags: , , ,

How do you know that you need a wiki?

by Mark P. McDonald  |  November 1, 2010  |  9 Comments

There’s a lot of talk and experimentation regarding social media tools in enterprises.  The other day was talking to an IT leader who shared the following story. He was in a meeting and the discussion made him keenly aware of the need for a wiki. “We were coordinating an event that included a large number […]


Category: Personal Observation Technology web 2.0     Tags: , , ,