Mark McDonald

A member of the Gartner Blog Network

Entries Tagged as 'Social Computing'


What does it take for Executives to get behind social media?

by Mark P. McDonald  |  December 3, 2012  |  9 Comments

“Why would I allow the inmates to run the facility?” was the response I received from one executive while discussing social media.  While this reaction is a bit blunt, its true that executives are skeptical of social media.  They have good reasons, particularly when advocates describe social media technology as creative, collaborative, dynamic, open ended, [...]

9 Comments »

Category: Management Social Media Social Organization     Tags: , , ,

Beyond Social Media Marketing, Part 3

by Mark P. McDonald  |  November 30, 2012  |  2 Comments

In two prior posts, Part 1 and Part 2, I discussed the role of social media beyond its application in marketing.  This third installment connects some thinking on how social media can change the nature of products and services and social media technology’s role in a full customer experience. Social Media Technology, Marketing and Advertising [...]

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Category: Social Media Social Organization Technology     Tags: , , ,

A Social Organization means business

by Mark P. McDonald  |  November 13, 2012  |  2 Comments

A few people have asked me about the applicability of the social organization to business.  They are of the opinion that anything with the moniker ‘social’ is associated with societal or ‘soft’ issues  rather than solving real business problems. When I asked why, they mention that the many of the examples of social media involve [...]

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Category: Leadership Social Media Social Organization     Tags: , , , ,

Beyond Social Media Marketing, Part 2

by Mark P. McDonald  |  September 13, 2012  |  5 Comments

A prior post on this blog sought to make the case that its time to think about social media marketing beyond ideas of generating attention or likes.  This posts introduces a framework for thinking about social media marketing in the broader context of the customer experience. Seeing the potential of social media technology beyond marketing [...]

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Category: Customer Experience marketing Social Media Social Organization     Tags: , , , , ,

Beyond social media marketing, Part 1

by Mark P. McDonald  |  September 10, 2012  |  5 Comments

Social media and marketing gets all the attention.  Ask business leaders about social media and often they will speak about its use at a technology for customer communications, marketing and sales. Early posts on this blog discussed the need for social media technology to go beyond marketing applications.  Extending the use of social media technology [...]

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Category: Customer Experience marketing Social Media Social Organization     Tags: , , , ,

Frustrated by chain email? You just found an opportunity for social media collaboration.

by Mark P. McDonald  |  July 23, 2012  |  5 Comments

Chain email, we get them, sometimes we even add them but we are all confounded as they clog up our accounts.  Recently my email account has been bombarded with several of these chain emails. So while I was mass deleting the chain, I wondered what was really going on. What is all the energy behind [...]

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Category: Social Media Social Organization     Tags: , , ,

Social media is revolutionary, but it has a missing middle

by Mark P. McDonald  |  June 11, 2012  |  3 Comments

Social media is literally revolutionary, as we have seen in Tunisia or Egypt and figuratively in our daily lives. Creating environments where individuals to come together, share information and coordinate their activities leads to mass collaboration — a term advanced by Gartner Colleague Anthony Bradley. The ability of social media to bring people together to [...]

3 Comments »

Category: Social Media Social Organization Virtualization     Tags: , , ,

Facebook’s IPO performance should not turn executives off to the power of social media

by Mark P. McDonald  |  May 22, 2012  |  2 Comments

“Let’s bring Facebook inside!”  was a common strategy for enterprises adopting social media.  Executives looked at the size, scale, energy and engagement of people on Facebook and wanted to replicate that in their organizations.  Creating collaboration, an employee directory, personal pages, team pages and the like represented the extent of social media strategy. I hope [...]

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Category: Management Social Media Social Organization Strategy     Tags: , ,

The hook in my mouth – my first encounter with social virus

by Mark P. McDonald  |  May 10, 2012  |  2 Comments

I hope you can’t see it, the mark left by the hook in my mouth.  as I was successfully phished yesterday via Twitter.  I removed the hook late last night, reset my Twitter account and apologized to a bunch of people for being a carrier.   It was my first encounter with a social virus – [...]

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Category: Personal Observation Technology     Tags: ,

It is time to ‘breakout’ of social media’s marketing beach head

by Mark P. McDonald  |  March 14, 2012  |  5 Comments

Marketing has been the beachhead for Social media in many organizations.  Social media has served its purpose in this context raising awareness of a new set of technologies based on new principles of peer-to-peer discussion, openness and cross-boundary communities.  Marketing has put these technologies to work and very visible effect. Now it’s time to breakout [...]

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Category: marketing Social Media Social Organization     Tags: , , ,