by Mark P. McDonald | January 27, 2012 | 3 Comments
Value creation and innovation come from thinking in new ways about organizational offerings. Over the last 50 years there has been a progression from offerings based on products (things that you use in your life), to those based on selling solutions (products that we use for you) to selling services (that you incorporate into your [...]
Category: Innovation Social Media Social Organization Technology Tags: customer experience, Design, product development, product innovation
by Mark P. McDonald | August 31, 2011 | Submit a Comment
eReaders are changing the market for books and reading in ways that few could have imagined. Amazon’s announcement that it now sells more eBooks than Paperbacks creates an occasion to take a look at what is going on in the book marketplace and what it may mean for all of us. First the obvious stuff; [...]
Category: Personal Observation Technology marketing Tags: consumers, digitization, product development, Technology
