Mark McDonald

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Entries Tagged as 'iPad'

Last week was a big week for Apple, now some bigger decisions?

by Mark P. McDonald  |  August 27, 2012  |  1 Comment

Last week was a huge week for the company in Cupertino.  They broke the record on the NYSE for the largest market value.  They also won a landmark patent infringement case with a billion dollar damage award.  The big question is can the company ignore all of this and keep moving forward. I wrote about […]

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Category: Digitalization Strategy Technology     Tags: , ,

My iPad is hurting me!

by Mark P. McDonald  |  August 16, 2012  |  6 Comments

My iPad has not joined Skynet and become belligerent or been zapped by the Allspark, but using my third generation iPad is giving me a pain in my wrist that did not happen with my iPad1.  Basically, holding the iPad in my hand to read, play a game, watch a video or scan email is […]


Category: Personal Observation Technology     Tags: , ,

A week and counting with the iPad 3

by Mark P. McDonald  |  March 24, 2012  |  2 Comments

Its been a week since I received my iPad 3 and I have had a good chance to put it through its paces.  During the week I worked from home, traveled to three cities and came home.  I brought my MacBook Pro as I had some heavy duty work to do, but tried to use […]


Category: Personal Observation Technology     Tags: , ,

First Impressions of the Third Generation iPad

by Mark P. McDonald  |  March 16, 2012  |  4 Comments

This morning the UPS driver delivered the latest iPad to my house and a few things are immediately obvious. The third generation iPad continues to build on its role as a media syringe. The retina display is truly stunning.  You notice how bright the screen is out of the box and the sharpness of the […]


Category: Fun Personal Observation Technology     Tags: , , , , ,

Anticipation as experience, awaiting the iPad3

by Mark P. McDonald  |  March 15, 2012  |  1 Comment

Traditional notions of the customer experience revolve around the customer interface and ‘after the failure’ service.   But the customer experience is much broader than just the web site, product content and which throat you choke when something goes wrong.  An effective and expansive customer experience is one that taps into all the sources of value […]

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Category: Customer Experience marketing Strategy     Tags: , , , ,

I don’t feel so silly now – iPad to the rescue

by Mark P. McDonald  |  February 10, 2012  |  Comments Off

Whenever I am moving through an airport I have to take three bins to get through the metal detector.  I need a bin for my shoes, toiletries, etc., one for my personal computer and one for my iPad.  More often than not I get a funny look from the others standing in line, first for […]

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Category: Personal Observation Technology     Tags: , , ,

Mobile applications require re-imagining the ‘application’

by Mark P. McDonald  |  December 2, 2011  |  1 Comment

Strong interest in mobile technologies and the plethora of ‘apps’ available on smart phones is driving intense interest and demand for mobile applications.  Some of this demand is being driven by ‘fashion’ as having an iPad/Pod or Android application is the in thing to have. Separating the ‘glam’ from the genuine need for mobile applications […]

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Category: Strategy Technology     Tags: , , , , ,

How the iPad’s parts can deliver more than a whole PC and why I cannot toss out my PC, just yet.

by Mark P. McDonald  |  September 17, 2011  |  2 Comments

I was working with a colleague this week and we were sitting across a conference room table. He had is MacAir out as we were working.  Me, I was working on my iPad 1.0, yes an iPad One, which is in a Gorilla mobile case from Joby and accompanied by an Apple wireless keyboard.  The […]


Category: Innovation Personal Observation Technology     Tags: , , , , ,

How Steve Jobs and Apple has changed the world

by Mark P. McDonald  |  August 26, 2011  |  3 Comments

The news wednesday night that Steve Jobs will be stepping down as CEO at Apple has probably generated as more blog activity than the announcement of the iPad. Earlier this week, I put up a post about the potential for Apple’s success to lead it to ‘jump the shark.” I had no idea that latter […]


Category: Leadership Management Personal Observation Technology     Tags: ,

Apple jumps the shark? Hope not but the ramp is all set

by Mark P. McDonald  |  August 24, 2011  |  Comments Off

Three things over the past few weeks have come together and sounded little warning bells as I think about Apple, where it is and where it might be going.  Apple has been so successful and is so hyped in popular culture that it finds itself ideally positioned to ‘jump the shark’. Jumping the Shark is […]

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Category: Leadership Management Personal Observation Technology     Tags: ,