Mark McDonald

A member of the Gartner Blog Network

Entries Tagged as 'Innovation'

A short soapy story or how laundry soap is an allegory for digital disruption

by Mark P. McDonald  |  April 8, 2013  |  1 Comment

Is Innovation Killing the Soap Business? is the title of a great article in the Wall Street Journal’s Paul Ziobro and Serena Ng.   The article talks about the overall market impact of P&G’s new product innovation – Tide Pods.  The product that provides precise ‘unit doses’ changes the dynamics of the laundry industry.  Compared with pre-pod […]

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Category: Digitalization Innovation     Tags: , , ,

Digital Edge In Marketing: The Customer Experience in ‘real time’

by Mark P. McDonald  |  January 28, 2013  |  8 Comments

Automation, communication and brut force describe IT’s relationship with Marketing.  Pre-digital information technologies such as CRM, eCommerce Sites, eMail marketing provided new technology tools to perform old marketing tasks. Sure, marketers sought out a 1:1 relationship by substituting  traditional coupons for eCoupons,  website URL’s for QPC codes and working recommendations into shopping carts and checkout […]


Category: Customer Experience Digital Edge Digitalization Innovation marketing Technology     Tags: , , ,

The Digital Edge in Retail

by Mark P. McDonald  |  November 26, 2012  |  6 Comments

Today is Cyber Monday, the day when experts suggest that more than a billion dollars will be spent online as people purchase gifts for the holiday season.  This fact coupled with an interesting but not particularly revealing article “Death by a Billion Clicks”  by Michael Copland on Best Buy in Wired Magazine raises the question: […]


Category: 2013 Amplifying the Enterprise Digital Edge Digitalization     Tags: , , , ,

7 years of lean, IT’s time in the innovation desert is over

by Mark P. McDonald  |  November 7, 2012  |  5 Comments

In the Bible Joseph’s interpretation of Pharoh’s dream predicted that Egypt would see seven years of fat, good harvests and plentiful food followed by 7 years of lean times, poor harvests and starvation.  The prediction encouraged Pharaoh to save in good times to compensate for bad times. The exact opposite has happened to IT. IT […]


Category: 2013 Amplifying the Enterprise Digitalization Innovation Strategic planning Strategy Technology     Tags: , , , , , ,

Hacking Management: Final Report for the Gartner/MIX Hackathon

by Mark P. McDonald  |  October 23, 2012  |  Comments Off

In March of this year Polly Labarre from the Management Innovation Xchange (MIX) opened the Gartner EXP / Management Innovation Lab Hackathon at the Phoenix CIO Leadership Forum.  Gartner and Gary Hamel’s Management Innovation eXchange (MIX) have invited a select group of IT leaders to crack a key issue: How IT can help organizations become more […]

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Category: 2013 Innovation Management Strategy     Tags: , , , ,

What I learned at the Japan Symposium 2012

by Mark P. McDonald  |  October 7, 2012  |  4 Comments

Gartner’s annual symposium season is gearing up.  After an appearance in Cape Town South Africa in August, the next stop was Tokyo where more than 500 CIOs and IT executives gathered to discuss the current challenges and future goals for information technology. During the symposium I had the honor of meeting with a number of […]


Category: 2012 Personal Observation     Tags: , , , , , ,

The Knockoff Economy: how imitation spurs innovation — A Book Review

by Mark P. McDonald  |  August 24, 2012  |  4 Comments

The Knockoff Economy  explores the validity of the belief that innovation and growth only happen when there are strong protections against copying or duplication.  The authors, both lawyers, make a compelling argument that IP protections like copyright, patents, etc. do not themselves create an environment of innovation. Creating ‘monopoly’ rights is not a requirement for […]


Category: Book Review Innovation     Tags: , ,

Hackathon Update – Results from the First Sprint!

by Mark P. McDonald  |  May 9, 2012  |  Comments Off

Last month, Polly Labarre opened the Gartner EXP / Management Innovation Lab Hackathon at the Phoenix CIO Leadership Forum.  Gartner and Gary Hamel’s Management Innovation eXchange (MIX) have invited a select group of IT leaders to crack a key issue—how IT can help organizations become more adaptable. This post highlights some of the themes and […]

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Category: Innovation Leadership Management Strategy     Tags: , , ,

Anticipation as experience, awaiting the iPad3

by Mark P. McDonald  |  March 15, 2012  |  1 Comment

Traditional notions of the customer experience revolve around the customer interface and ‘after the failure’ service.   But the customer experience is much broader than just the web site, product content and which throat you choke when something goes wrong.  An effective and expansive customer experience is one that taps into all the sources of value […]

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Category: Customer Experience marketing Strategy     Tags: , , , ,

The European Citizen Initiative using social media in the first and last mile of the policy process.

by Mark P. McDonald  |  February 2, 2012  |  6 Comments

Last week I had the honor of being on a panel at the launch of the European Citizens Initiative (ECI).  The ECI represents an innovation in the relationship between citizens, the government and representative democracy.   Social media is at the center of the initiative representing one of the first formal ways in which social media […]


Category: Innovation Personal Observation Social Media Social Organization Technology     Tags: , , , , ,