by Mark P. McDonald | May 14, 2012 | 1 Comment
It is an interesting question and not one most companies consider on an ongoing basis. The average age of your customer is increasingly important, not just in the Consumer Products industry but in every industry. It is a question that gradually transcends all other demographics. Generating sustainable growth requires maintaining or decreasing the average age [...]
Category: 2012 Customer Experience Digitalization Strategy Tags: 2012 planning, customers, growth
by Mark P. McDonald | November 5, 2010 | 2 Comments
Raising revenues is harder than cutting cost, which is one reason executives favor cost cutting. Most think that raising revenue is hard because it requires turning prospects into customers and having them spend more with you. That is true. But. The quest for revenue is hard because it carries with it greater internal disruption, finger [...]
Category: 2011 Leadership Signs of weak management Strategic planning Tags: 2011 Planning, Business Management, Business Strategy, cost cutting, Economic conditions, growth, revenue, Strategy and Planning
by Mark P. McDonald | July 7, 2010 | 3 Comments
Planning starts with a view on the sources of revenue growth, or recently revenue retention as the top line determines the resources you will have for the year. Revenue planning has been more art than science for the past few years given the global financial crisis, the recession and fluctuating currency values. The observation that [...]
Category: Strategic planning Strategy Tags: 2011 Planning, Business Strategy, economics, growth, IT and Business
by Mark P. McDonald | May 7, 2009 | 6 Comments
The April 20th, 2009 issue of BusinessWeek focused on the issue of innovation and the its role in the economic recovery. The article featured a survey of CEOs conducted by the magazine and Boston Consulting Group that showed that innovation interest is waning in the face of the economic crisis and investment in new products [...]
Category: CIO Innovation Leadership Strategy Tools Tags: Business Leadership, growth, Innovation, IT
