Mark McDonald

A member of the Gartner Blog Network

Entries Tagged as 'Design'


Situation is the next step beyond service or solution

by Mark P. McDonald  |  January 27, 2012  |  3 Comments

Value creation and innovation come from thinking in new ways about organizational offerings.  Over the last 50 years there has been a progression from offerings based on products (things that you use in your life), to those based on selling solutions (products that we use for you) to selling services (that you incorporate into your [...]

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Category: Innovation Social Media Social Organization Technology     Tags: , , ,