Mark McDonald

A member of the Gartner Blog Network

Entries Tagged as 'Business Strategy'


The Chief Digital Officer, you may not need one.

by Mark P. McDonald  |  March 6, 2013  |  4 Comments

Digitalization requires a type of collaboration that spans the organization to create a digital edge based on an integrated customer experience. The idea of a ‘chief” role responsible for a specific aspect of the enterprise is not new but its getting a lot of attention and discussion.  While it is easy to make the case […]

4 Comments »

Category: Digital Edge Digitalization Leadership     Tags: , , , , ,

Are we asking the right questions concerning the future of IT?

by Mark P. McDonald  |  December 5, 2012  |  14 Comments

Everywhere I look, including on this blog,  people are telling each other what they need to do to be successful.  “Use this process,” “create this type of strategy,” “apply this tool,” etc., the constant drum roll of recommendations can leave you numb and confused.  Numb to the extent that the sheer volume of advice pummels […]

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Category: 2013 Leadership Management Strategy Tough Questions     Tags: , , , , , ,

A Social Organization means business

by Mark P. McDonald  |  November 13, 2012  |  2 Comments

A few people have asked me about the applicability of the social organization to business.  They are of the opinion that anything with the moniker ‘social’ is associated with societal or ‘soft’ issues  rather than solving real business problems. When I asked why, they mention that the many of the examples of social media involve […]

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Category: Leadership Social Media Social Organization     Tags: , , , ,

Digital substitution or digital combination?

by Mark P. McDonald  |  October 18, 2012  |  2 Comments

Digital technologies like mobile, social, analytics, big data, communications, etc. are an increasingly important part of formulating business strategy.  Incorporating digital technology into strategic decisions raises a fundamental question – how do we use technology to grow the business?  Executives face two basic choices in responding to that question.  They can apply digital technology as […]

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Category: Digitalization Strategic planning Strategy Technology     Tags: , , , , , ,

Pre-strategy is a matter of Principles and Diagnosis

by Mark P. McDonald  |  August 8, 2012  |  1 Comment

‘Having a plan for the plan’ is an effective tool for starting any large or complex project.  Defining a business strategy is definitely complex project.  Creating a plan for the strategy is a good idea.  So is defining a pre-strategy or a ‘strategy before the strategy’.  That sounds redundant, but its not. Planning for the […]

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Category: 2013 Strategic planning Strategy     Tags: , , , ,

An IT Renaissance is the last thing we need. We need IT Enlightenment.

by Mark P. McDonald  |  July 25, 2012  |  4 Comments

Conventional wisdom, beliefs and ideas concerning information technology crumble in the face of fundamental technology innovations such as Mobile, Social, SaaS, Big Data and the like.  Removing the fundamental logic creates an opportunity for new ways of thinking – reimagining – IT, its value and role in the organization.  The question is, will this change […]

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Category: 2012 Amplifying the Enterprise Strategic planning Strategy     Tags: , , , ,

We are addicted to change

by Mark P. McDonald  |  July 9, 2012  |  3 Comments

Change is a constant.  That apparent contradiction makes perfect sense and is the foundation for many business strategies.  But if everything can change and does change on a regular basis, then how does anything get done? Our acceptance of the need for constant change does not necessarily make us more adaptable, so much as it […]

3 Comments »

Category: Change on the cheap Leadership Management Strategic planning Strategy     Tags: , ,

Feeling digital is not the same as being digital

by Mark P. McDonald  |  April 24, 2012  |  10 Comments

How digital is your business?  The quick answer is probably very much when you consider your web sites, Facebook pages, IT systems, email and the like as evidence of being digital.  Viewed from the perspective of digital transactions, most of us are digital experts.  We feel that we are digital.  But are we really being […]

10 Comments »

Category: Amplifying the Enterprise Digitalization Strategic planning Strategy Technology     Tags: , , , , , , ,

Performance, one of the dimensions of digital disruption

by Mark P. McDonald  |  April 20, 2012  |  2 Comments

Digital technologies are opening new avenues for companies to disrupt competitors and markets.  The prior post outlined three dimensions of disruption: access, enterprise economics and performance.  This post focused on performance as a dimension of digital disruption. Performance can be defined along a range of dimensions from price/performance, or technical measures, to operational and financial […]

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Category: Digitalization Economy Strategic planning     Tags: , , , ,

Enterprise Economics, one of the dimensions of digital disruption

by Mark P. McDonald  |  April 17, 2012  |  1 Comment

Digital technologies open new avenues for companies to disrupt competitors and markets.  The prior post outlined three dimensions of disruption: access, enterprise economics and performance.  This post focused on enterprise economics as a dimension of digital disruption. Digital technologies disrupt economics at multiple levels by upsetting the balance between volume and value by creating a […]

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Category: Digitalization Economy Strategic planning     Tags: , , , ,