Mark McDonald

A member of the Gartner Blog Network

Entries Categorized as 'web 2.0'

Social media versus knowledge management

by Mark P. McDonald  |  May 9, 2013  |  13 Comments

What’s the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access information.  Both require individuals to create information that is intended for sharing.  Both technologies profess support for collaboration.  But as Monty Python might say: If […]


Category: Social Media Social Organization Technology web 2.0     Tags: , ,

Every organization is social, but few are social organizations

by Mark P. McDonald  |  October 10, 2011  |  Comments Off

Organizations consist of people. How well the organization works depends on how these people interact and work together generally along either hierarchical or process lines.  These lines define how the organization works, how it views opportunities and how it tackles challenges and issues.  They also define how the organization manages itself from budgeting resources to […]

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Category: Management Social Media Social Organization web 2.0     Tags: , , , ,

Welcome to “The Social Organization”

by Mark P. McDonald  |  October 3, 2011  |  6 Comments

Personally we have never been more social.  Online we use social media to connect with friends, share ideas, mobilize support and express our selves. Professionally we remain socially isolated behind firewalls and management’s concerns about relinquishing control while retaining responsibility. The irony is that while organizations are working feverishly to participate in social media marketing, […]


Category: Book Review Leadership Management Social Media Social Organization Strategy web 2.0     Tags: , , , ,

Finally, proof that technology creates value, how you should the $1,700 number

by Mark P. McDonald  |  April 4, 2011  |  Comments Off

Saturday the Wall Street Journal featured a brief article in its ‘number of the week’ section — $1,700 per person.  That was the amount calculated by Jeremy Greenwood and Karen A. Kopecky in a study conducted for the University of Pennsylvania and the Federal Reserve Bank of Atlanta. Using econometric models, the two estimated the […]

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Category: Strategy Technology web 2.0     Tags: , ,

Book Review: The Dragonfly Effect, a good place to start for people who are new to social media

by Mark P. McDonald  |  February 21, 2011  |  1 Comment

The Dragonfly Effect is recommended as one of the better books to discuss how social media works and to get advice on how to think about your own initiative. The authors focus the book on the application of social media to social causes, but do not let this focus deter you from thinking that the […]

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Category: Book Review Management marketing web 2.0     Tags: , , ,

Making a decision that may upset people? Just ask

by Mark P. McDonald  |  November 12, 2010  |  1 Comment

We all face the need to make tough decisions mostly around the need to match resources with revenues or results.  That may sound like a fancy way of saying cutting costs or saving money, but it is the reality we all face these type s of decisions. Recently I was talking with a CIO who […]

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Category: CIO Leadership web 2.0     Tags: , , , ,

How do you know that you need a wiki?

by Mark P. McDonald  |  November 1, 2010  |  9 Comments

There’s a lot of talk and experimentation regarding social media tools in enterprises.  The other day was talking to an IT leader who shared the following story. He was in a meeting and the discussion made him keenly aware of the need for a wiki. “We were coordinating an event that included a large number […]


Category: Personal Observation Technology web 2.0     Tags: , , ,

The Attention Economy: One of the best books you may never have read

by Mark P. McDonald  |  July 21, 2010  |  2 Comments

This is the first post in an occasional series called “best business books you may never had heard of but should read.  The idea is that in the rush we face on a daily basis, we may lose the opportunity to pick up on some good ideas that we neither had the time or attention […]


Category: Book Review Innovation Strategy web 2.0     Tags:

Three things to think about as you plan for 2011

by Mark P. McDonald  |  July 5, 2010  |  5 Comments

Planning has already started for 2011 as people look to define their resources and results in a year of continued transition.  Leaders are looking forward to find growth opportunities, while others are doing the mindless dance of last year plus or minus 5 – 10%.  As you start to think about next year and the […]


Category: CIO Economy Strategic planning Technology web 2.0     Tags: , , , , , , ,

Its time to take the X out of Gen X

by Mark P. McDonald  |  June 30, 2010  |  4 Comments

Generational differences get everyone’s attention.  People like to think about generational differences because they easily explain the differences we all face.  They make headlines because the enable one group – generally the older one to paint the other generation with over simplifications. Clay Shirky in his new book Cognitive Surplus evaluates the social context of […]


Category: Leadership Personal Observation Strategic planning Strategy web 2.0     Tags: