Mark McDonald

A member of the Gartner Blog Network

Entries Categorized as 'Technology'

Executives need digitally different thinking

by Mark P. McDonald  |  May 14, 2013  |  Comments Off

Digital technology is on the mind of every executive from Sales and Marketing to IT and Operations.    Executives concentrate many of these thoughts center around issues of responsibility, authority and budget rather than looking at what is possible, profitable and the other potentials of digital technology.  It is a narrow mindset driven by the language […]

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Category: Digital Edge Digitalization Management Strategy Technology     Tags: , , ,

Social media versus knowledge management

by Mark P. McDonald  |  May 9, 2013  |  13 Comments

What’s the difference between the two? On the surface they sound very similar, particularly for someone who had had experience with knowledge management.  Both involve people using technology to access information.  Both require individuals to create information that is intended for sharing.  Both technologies profess support for collaboration.  But as Monty Python might say: If […]


Category: Social Media Social Organization Technology web 2.0     Tags: , ,

A late spring and instant summer, the CIO and Digital Technology

by Mark P. McDonald  |  April 29, 2013  |  Comments Off

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half behind schedule.  The temperatures in late April are below normal, the leaves are behind schedule and the first flowers of spring are just appearing.  It’s […]

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Category: Digital Edge Digitalization Strategic planning Strategy Technology     Tags: , ,

The Duality of Technology – or why business and technology leaders look at the same thing and see it so differently

by Mark P. McDonald  |  April 17, 2013  |  1 Comment

The relationship between business and technology is complex and confusing for both executives and their IT peers.  I believe that much of the reason behind this has to do with the very nature of technology and how business makes sense of that nature. Beware this is more of a thought piece than a set of […]

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Category: Digitalization Personal Observation Technology     Tags: , ,

Digital Edge In Marketing: The Customer Experience in ‘real time’

by Mark P. McDonald  |  January 28, 2013  |  8 Comments

Automation, communication and brut force describe IT’s relationship with Marketing.  Pre-digital information technologies such as CRM, eCommerce Sites, eMail marketing provided new technology tools to perform old marketing tasks. Sure, marketers sought out a 1:1 relationship by substituting  traditional coupons for eCoupons,  website URL’s for QPC codes and working recommendations into shopping carts and checkout […]


Category: Customer Experience Digital Edge Digitalization Innovation marketing Technology     Tags: , , ,

Digital strategy or digital tragedy

by Mark P. McDonald  |  January 23, 2013  |  10 Comments

As more and more attention turns to digital technology (mobile, big data, social, cloud) the greater the temptation to invest in a ‘digital’ strategy.  The idea sounds clear, simple and intuitive.  Digital technology is complex both in terms of the technology itself and the relationships between the business and technology.    That complexity and the relative […]


Category: Digital Edge Digitalization Strategic planning Strategy Technology     Tags: , , , , ,

The Technology Model is changing from Computing to Consumption

by Mark P. McDonald  |  January 11, 2013  |  1 Comment

Computing power has been the measure and the model for how we think about technology.  The model was that greater the MIPS, Feeds, Speeds, Capacity etc. the more powerful the technology.  With CES going on right now, its interesting to see that the buzz is not about technology as computing power so much as it […]

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Category: Digital Edge Digitalization Innovation Re-imagine IT Strategy Technology     Tags: , , , ,

Antifragile: a book review

by Mark P. McDonald  |  January 9, 2013  |  3 Comments

Antifragile  by Nassim Nicholas Taleb discusses important issues around resilience and how complex systems survive and thrive in a changing environment.  According to the author the fact that randomness, uncertainty, and volatility damage modern systems indicates that are fundamentally fragile.  Anti-fragile systems are ones that not only respond to these forces but also grow stronger through the […]


Category: Book Review Management Technology     Tags: , ,

Close an IT infrastructure, open a digital platform

by Mark P. McDonald  |  December 17, 2012  |  2 Comments

Digital technologies are worth less individually.  They are worth everything when connected to enterprise information and transaction capabilities.  That is a rather esoteric statement, so consider a mobile phone with apps.  Alone the phone is helpful, you can call people, consult maps, etc.  But that phone and those apps are worth more when they are […]


Category: 2013 Digital Edge Digitalization Technology     Tags: , , , , , ,

Local public infrastructure driving economic development and employment growth

by Mark P. McDonald  |  December 12, 2012  |  1 Comment

Last month I had the opportunity to catch up with Todd Jackson the CIO at the City of Westerville Ohio and received an update on Westerville Ohio’s Community Data Center.  If you recall from a prior post,  the City of Westerville, located outside Columbus Ohio, decided to build a community data center providing services for […]

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Category: Economy Innovation Leadership Technology     Tags: ,