Entries Categorized as 'Social Organization'
by Mark P. McDonald | February 2, 2012 | 5 Comments
Last week I had the honor of being on a panel at the launch of the European Citizens Initiative (ECI). The ECI represents an innovation in the relationship between citizens, the government and representative democracy. Social media is at the center of the initiative representing one of the first formal ways in which social media [...]
Category: Innovation Personal Observation Social Media Social Organization Technology Tags: government, Innovation, Personal Observation, Social Computing, social media, Social Organization
by Mark P. McDonald | January 27, 2012 | 3 Comments
Value creation and innovation come from thinking in new ways about organizational offerings. Over the last 50 years there has been a progression from offerings based on products (things that you use in your life), to those based on selling solutions (products that we use for you) to selling services (that you incorporate into your [...]
Category: Innovation Social Media Social Organization Technology Tags: customer experience, Design, product development, product innovation
by Mark P. McDonald | January 4, 2012 | 1 Comment
Business Week, Wired and the Economist published articles in December about social media and its role in social unrest. The articles described how social media has enabled everything from peaceful protests to looting via ‘flash robs’ that actively monitor and coordinate their actions around police movements. Executives reading these articles could understandably equate social media [...]
Category: Innovation Social Media Social Organization Strategy Technology Tags: Social Computing, Social Organization, Technology
by Mark P. McDonald | October 31, 2011 | Submit a Comment
The previous post raised two challenges organizations face in capturing the potential of social media. One was the view that social media is a technology and that was discussed in the post. The other relates to the need for executives and managers to evolve their approach to managing mass collaboration. Mass collaboration describes a type [...]
Category: Management Social Media Social Organization Tags: Business Leadership, Business Management, Leadership, Management, Social Computing, Social Organization
by Mark P. McDonald | October 28, 2011 | 2 Comments
Executives admire the ability of social media to garner the attention of millions of people. They see the market potential of those millions share their ideas, interests, opinions about themselves and your products or services. They fear what will happen to them if someone else turns all of that potential into reality. Those fears are [...]
Category: Economy Leadership Social Media Social Organization Tags: Business Leadership, Innovation, Social Computing, Social Organization
by Mark P. McDonald | October 18, 2011 | Submit a Comment
Talk about social media and people like to talk about the technology, the tools, the applications as if that is all that is required to become a social organization. If only it were that easy. Social media is not like other technologies. The value of social media technology does not rest in its features and [...]
Category: Innovation Leadership Management Social Media Social Organization Strategy Tags: Leadership, Personal Observation, social media, Social Organization, Strategy and Planning, web 2.0
by Mark P. McDonald | October 10, 2011 | Submit a Comment
Organizations consist of people. How well the organization works depends on how these people interact and work together generally along either hierarchical or process lines. These lines define how the organization works, how it views opportunities and how it tackles challenges and issues. They also define how the organization manages itself from budgeting resources to [...]
Category: Management Social Media Social Organization Uncategorized web 2.0 Tags: Leadership, social media, Social Organization, Strategy and Planning, web 2.0
by Mark P. McDonald | October 3, 2011 | 5 Comments
Personally we have never been more social. Online we use social media to connect with friends, share ideas, mobilize support and express our selves. Professionally we remain socially isolated behind firewalls and management’s concerns about relinquishing control while retaining responsibility. The irony is that while organizations are working feverishly to participate in social media marketing, [...]
Category: Book Review Leadership Management Social Media Social Organization Strategy web 2.0 Tags: CIO Leadership, social media, Social Organization, Strategy and Planning, web 2.0
by Mark P. McDonald | September 8, 2011 | Submit a Comment
The Social Customer is the best book I have read about executing social media in marketing. That is a strong statement, but after reading more than a dozen books on the subject, from what exists right now (August 2011) I would recommend you read this book. Read it for ideas and new ways of thinking [...]
Category: Book Review Social Media Social Organization marketing Tags: Book Review, Social Computing, social media, web 2.0
