Mark McDonald

A member of the Gartner Blog Network

Entries Categorized as 'marketing'


Why Apple and others need to come up with new versions of “i-products’ every year.

by Mark P. McDonald  |  July 25, 2011  |  2 Comments

People were astounded when Apple released the iPad 2 within a year of the iPad’s debut. They are further confused as the new iPhone 5 is expected and could be accompanied by a free iPhone – the 3GS. There is even talk of an iPad 3 before the year is out.  What is going on [...]

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Category: Innovation marketing     Tags: , , , ,

Drive out FEAR, UNCERTAINTY AND DOUBT from the root.

by Mark P. McDonald  |  July 22, 2011  |  Submit a Comment

Technology is a complex and confusing industry and therefore subject to miss-information either by accident or by plan.  This post deals with the impact of that complexity and how it has led IT to be influenced by tactics based on creating fear, raising uncertainty and creating doubt in IT capabilities and capacities. A surprising amount [...]

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Category: CIO Leadership Management marketing Personal Observation Signs of weak management     Tags: , , , ,

It is time to create more than a little competitive instability

by Mark P. McDonald  |  May 23, 2011  |  Submit a Comment

Competitive instability happens when one player in a market releases a series of capabilities that constantly change the terms of competition. In geo-politics, Ronald Reagan creates competitive instability via US defense policy in relationship to the Soviet Union.  Creating competitive instability involves creating a stream of discontinuities that exploit near term market opportunities and then [...]

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Category: Leadership Management marketing Re-imagine IT Strategic planning Strategy Uncategorized     Tags: , , ,

The New Capitalist Manifesto: A book Review

by Mark P. McDonald  |  March 7, 2011  |  2 Comments

A progressive and comprehensive look at a future capitalist system. Umair Haque’s book makes an argument for what 21st capitalism should look like in the face of the economic, social, environmental and technical challenges we all face.  Haque points out that the open-ended consumption model we have today is not sustainable and certainly crazy to [...]

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Category: Book Review CFO Economy Innovation Management marketing     Tags: , , ,

Trade in iPad 1′s to donate for schools ? The iPad 2 and a chance to create constructive capitalism

by Mark P. McDonald  |  March 4, 2011  |  11 Comments

Yesterday I wrote a post that essentially talked about technology as fashion and how the launch of the iPad 2 represented a choice for people who already had the device.   The post recounts how when I was growing up having a new car was akin to being from new money and having an old car [...]

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Category: Leadership Management marketing Personal Observation Technology     Tags: , , ,

Book Review: The Dragonfly Effect, a good place to start for people who are new to social media

by Mark P. McDonald  |  February 21, 2011  |  1 Comment

The Dragonfly Effect is recommended as one of the better books to discuss how social media works and to get advice on how to think about your own initiative. The authors focus the book on the application of social media to social causes, but do not let this focus deter you from thinking that the [...]

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Category: Book Review Management marketing web 2.0     Tags: , , ,

Hats off to the Tiger Mom and a masterful execution of cross media marketing

by Mark P. McDonald  |  February 2, 2011  |  4 Comments

Perhaps the best example of modern mixed media marketing in recent history is playing itself out in the media. Last month the Wall Street Journal publishes an article in it’s weekend edition about ‘Chinese Mothers’ and touting their superiority to their Western counterparts. The article written by Amy Chua represented an excerpt from her book, [...]

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Category: Book Review marketing Personal Observation     Tags: ,