Mark McDonald

A member of the Gartner Blog Network

Entries Categorized as 'Digitalization'


Executives need digitally different thinking

by Mark P. McDonald  |  May 14, 2013  |  Comments Off

Digital technology is on the mind of every executive from Sales and Marketing to IT and Operations.    Executives concentrate many of these thoughts center around issues of responsibility, authority and budget rather than looking at what is possible, profitable and the other potentials of digital technology.  It is a narrow mindset driven by the language [...]

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Category: Digital Edge Digitalization Management Strategy Technology     Tags: , , ,

An atlas for digital opportunity

by Mark P. McDonald  |  May 6, 2013  |  Comments Off

An atlas is a collection of maps, graphical representations of the world that allow others to find their way in the new world.  We all face a new world of digital technology filled with uncharted territory.  Having an atlas of digital solutions would be helpful.  That would be nearly impossible given the endless and evolving [...]

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Category: Digital Edge Digitalization Tools     Tags: ,

A late spring and instant summer, the CIO and Digital Technology

by Mark P. McDonald  |  April 29, 2013  |  Comments Off

I have just come back from a week travelling around Europe and everywhere the story was the same – spring is running a month to a month and a half behind schedule.  The temperatures in late April are below normal, the leaves are behind schedule and the first flowers of spring are just appearing.  It’s [...]

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Category: Digital Edge Digitalization Strategic planning Strategy Technology     Tags: , ,

The Duality of Technology – or why business and technology leaders look at the same thing and see it so differently

by Mark P. McDonald  |  April 17, 2013  |  1 Comment

The relationship between business and technology is complex and confusing for both executives and their IT peers.  I believe that much of the reason behind this has to do with the very nature of technology and how business makes sense of that nature. Beware this is more of a thought piece than a set of [...]

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Category: Digitalization Personal Observation Technology     Tags: , ,

Can the CIO be the Chief Digital Officer? Yes if they make the role their own

by Mark P. McDonald  |  April 12, 2013  |  3 Comments

The CIO is more qualified than most for the emerging position of Chief Digital Officer (CDO) as they have an intimate and operational understanding of how the enterprise and customers use technology.  CIO experience is a strength, but in an area that is off target for the way the popular media, among consultants and in [...]

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Category: CIO Digital Edge Digitalization     Tags: , , , , ,

Technology as Brand and Brand as Technology

by Mark P. McDonald  |  April 11, 2013  |  Comments Off

Brand matters.  Regardless of the definition of Brand,  as an identity, market promise, a message, image etc., the face of your brand is changing.  The face of your brand is technology.  Not just any technology but specifically digital technologies like mobile computing, consumer devices, social media and things we have not even thought of yet. [...]

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Category: Digital Edge Digitalization marketing     Tags: , , ,

Can the CIO be the Chief Digital Officer? Crafting the right role

by Mark P. McDonald  |  April 10, 2013  |  9 Comments

YES, even H3LL Yes.  But just because you are the CIO does not mean that you are the Chief Digital Officer by default.  They are two different jobs with significant potential for synergy/overlap depending on how you think about it.  By the way the CDO role has significant potential overlap with a number of other [...]

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Category: CIO Digital Edge Digitalization     Tags: , , , , ,

A short soapy story or how laundry soap is an allegory for digital disruption

by Mark P. McDonald  |  April 8, 2013  |  1 Comment

Is Innovation Killing the Soap Business? is the title of a great article in the Wall Street Journal’s Paul Ziobro and Serena Ng.   The article talks about the overall market impact of P&G’s new product innovation – Tide Pods.  The product that provides precise ‘unit doses’ changes the dynamics of the laundry industry.  Compared with pre-pod [...]

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Category: Digitalization Innovation     Tags: , , ,

Digital Technology and the Board of Directors

by Mark P. McDonald  |  April 5, 2013  |  2 Comments

A board of directors assumes two responsibilities to represent the interests of shareholders.  The first is as an advisor to company regarding its strategy, operations and plans.  The second responsibility revolves around  governance and oversight of operations and performance. Boards have traditionally dealt with information technology (IT) within the oversight responsibility by assigning IT to [...]

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Category: Digital Edge Digitalization Leadership     Tags: ,

What I learned about IT and DT over the past three weeks

by Mark P. McDonald  |  April 3, 2013  |  Comments Off

I am just back from three-weeks visiting CIOs around the world at various events, one on one meeting and team presentations.  The trip, which ranged from Dubai to London to LA and Phoenix provided an opportunity to get a sense of what is going on with CIOs and IT.  I have already published reflection on [...]

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Category: Digital Edge Digitalization     Tags: , ,