Mark McDonald

A member of the Gartner Blog Network

Entries Categorized as 'Book Review'


Best Practices are Stupid — a book review

by Mark P. McDonald  |  November 4, 2011  |  Submit a Comment

Best Practices are Stupid 40 Ways to Out Innovate the Competition is the subject of one of Steve Shapiro’s innovation tips and the title for this book.  Rather than ridicule current approaches to innovation, Shapiro takes a comprehensive and compelling look at the next set of things companies need to do to innovate. Shapiro points [...]

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Category: Book Review Innovation Tools     Tags: , ,

Race against the Machine — A book review

by Mark P. McDonald  |  October 27, 2011  |  1 Comment

Erik Brynjolfsson and Andrew McAfee have created a powerful, concise and informative discussion of the impact of technology on employment, income distribution and macroeconomics.   Do not be fooled by the title, Race Against the Machine is not a neo luddite treatise on the evils of automation and technology.  The title is more about generating buzz [...]

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Category: Book Review Economy Strategy Technology     Tags: , , , , ,

Great by Choice — a book review

by Mark P. McDonald  |  October 24, 2011  |  1 Comment

Great by Choice is the second/better half of How the Mighty Fall Jim Collins extends and deepens the body of knowledge around the fundamentals of success. Great by Choice represents the second half of Collin’s earlier book on company failure – How the Mighty Fall. While that earlier book concentrated on factors that drive failure, [...]

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Category: Book Review Economy Innovation Leadership Management Strategy     Tags: , , ,

Welcome to “The Social Organization”

by Mark P. McDonald  |  October 3, 2011  |  5 Comments

Personally we have never been more social.  Online we use social media to connect with friends, share ideas, mobilize support and express our selves. Professionally we remain socially isolated behind firewalls and management’s concerns about relinquishing control while retaining responsibility. The irony is that while organizations are working feverishly to participate in social media marketing, [...]

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Category: Book Review Leadership Management Social Media Social Organization Strategy web 2.0     Tags: , , , ,

Escape Velocity by Geoffrey Moore – a book review

by Mark P. McDonald  |  September 30, 2011  |  1 Comment

Escape Velocity by Geoffrey Moore addresses the fundamental issue of driving deep innovation and value realization in your company not by some new silver bullet but by the hard work required to free your company’s future from its past.  Moore’s central premise in this well written, actionable and highly recommended book, is that companies have [...]

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Category: Book Review Innovation Leadership Management Strategic planning marketing     Tags: , , , , ,

The Lean Startup: a book review

by Mark P. McDonald  |  September 23, 2011  |  Submit a Comment

A must read for anyone to looking to start something new either in a new company or within a company – Five Stars Every organization faces the need to create new solutions, processes, products and services better, faster and cheaper.  Often mislabeled as innovation what firms need is a better approach to ‘start up’ new [...]

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Category: Book Review Leadership Lean Thinking     Tags: , , ,

The Social Customer: a Book Review

by Mark P. McDonald  |  September 8, 2011  |  Submit a Comment

The Social Customer is the best book I have read about executing social media in marketing.  That is a strong statement, but after reading more than a dozen books on the subject, from what exists right now (August 2011) I would recommend you read this book.  Read it for ideas and new ways of thinking [...]

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Category: Book Review Social Media Social Organization marketing     Tags: , , ,

What would Drucker do now: a book review

by Mark P. McDonald  |  September 2, 2011  |  Submit a Comment

What would Drucker do now? The book is an interesting question posed by Rick Wartzman in his book of the same name.  Fans of Peter Drucker will appreciate Wartzman’s efforts to recast Drucker’s statements and ideas against a range of modern business challenges and failures including Toyota’s quality problems, the Wall Street collapse, GM’s bankruptcy [...]

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Category: Book Review Management     Tags: , , ,

The Real Value of IT: a Book Review

by Mark P. McDonald  |  July 15, 2011  |  1 Comment

Hunter and Westerman’s book came out before we started blogging.  The Real Value of IT is one of the books that should be part of the CIO and IT leadership team’s tools.  Here is the original review that can also be found at Amazon.com What is the business value of IT? This is a perennial [...]

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Category: Book Review IT Governance Management Strategic planning Strategy     Tags: , , ,

Being the Boss: a Book Review

by Mark P. McDonald  |  June 17, 2011  |  Submit a Comment

Being the boss: The 3 Imperatives for Becoming a Great Leader A powerful resource for every manager and a critical resource for every new manager — 5 stars. When I was coming up the ranks we all observed that whenever someone on our team was promoted into management, they changed. At the time we used [...]

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Category: Book Review Leadership Management     Tags: , , ,