Mark McDonald

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Archives for January, 2013


We need a good business reason for investing in IT

by Mark P. McDonald  |  January 30, 2013  |  3 Comments

For years CIOs and researchers have highlighted the imperative for IT become a larger part of the business.  The advice offered is for CIOs to be more strategic, business focuses, business relevant and the like have consumed tons of paper, millions of pixels and pounds of toner. Over the last 10 years the issue of […]

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Category: 2013 Digital Edge Digitalization Re-imagine IT Strategy     Tags: , ,

Digital Edge In Marketing: The Customer Experience in ‘real time’

by Mark P. McDonald  |  January 28, 2013  |  8 Comments

Automation, communication and brut force describe IT’s relationship with Marketing.  Pre-digital information technologies such as CRM, eCommerce Sites, eMail marketing provided new technology tools to perform old marketing tasks. Sure, marketers sought out a 1:1 relationship by substituting  traditional coupons for eCoupons,  website URL’s for QPC codes and working recommendations into shopping carts and checkout […]

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Category: Customer Experience Digital Edge Digitalization Innovation marketing Technology     Tags: , , ,

Is IT isolated in your organization? Here are ten telltale signs in your IT strategy.

by Mark P. McDonald  |  January 25, 2013  |  5 Comments

It is time for the annual IT kickoff and presentation of the 2013 IT strategy. The kickoff meeting offers a unique opportunity to assess IT, its role in the enterprise, its goals for the coming year, etc.  These sessions provide insight into how isolated IT is from the rest of the enterprise.  Here are ten […]

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Category: 2013 Strategic planning     Tags: , , ,

Digital strategy or digital tragedy

by Mark P. McDonald  |  January 23, 2013  |  10 Comments

As more and more attention turns to digital technology (mobile, big data, social, cloud) the greater the temptation to invest in a ‘digital’ strategy.  The idea sounds clear, simple and intuitive.  Digital technology is complex both in terms of the technology itself and the relationships between the business and technology.    That complexity and the relative […]

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Category: Digital Edge Digitalization Strategic planning Strategy Technology     Tags: , , , , ,

A few thoughts on Dr. King and the future of the organization

by Mark P. McDonald  |  January 21, 2013  |  Comments Off

In the United States we have a public holiday to honor the life, lessons and leadership of Dr. Martin Luther King, perhaps the most significant leader in the U.S. Civil Rights movement. I was a child when Dr. King and others were leading the movement toward greater equality and we are the beneficiary of his […]

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Category: Personal Observation     Tags: ,

Hunting and Harvesting in a Digital World: the 2013 CIO Agenda

by Mark P. McDonald  |  January 16, 2013  |  13 Comments

This morning I had the honor of appearing on CNBC to announce the results of the 2013 Gartner Executive Programs CIO survey and CIO agenda report.  Follow this link to the video and this link to the press announcement. The title of this year’s report revolves around extending technology’s role in the enterprise to include […]

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Category: 2013 Digital Edge Digitalization Hunting and Harvesting in a Digital World Strategic planning     Tags: , , ,

The Technology Model is changing from Computing to Consumption

by Mark P. McDonald  |  January 11, 2013  |  1 Comment

Computing power has been the measure and the model for how we think about technology.  The model was that greater the MIPS, Feeds, Speeds, Capacity etc. the more powerful the technology.  With CES going on right now, its interesting to see that the buzz is not about technology as computing power so much as it […]

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Category: Digital Edge Digitalization Innovation Re-imagine IT Strategy Technology     Tags: , , , ,

Antifragile: a book review

by Mark P. McDonald  |  January 9, 2013  |  3 Comments

Antifragile  by Nassim Nicholas Taleb discusses important issues around resilience and how complex systems survive and thrive in a changing environment.  According to the author the fact that randomness, uncertainty, and volatility damage modern systems indicates that are fundamentally fragile.  Anti-fragile systems are ones that not only respond to these forces but also grow stronger through the […]

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Category: Book Review Management Technology     Tags: , ,

2013 is the first day of the rest of the year, and the last time to account for the past.

by Mark P. McDonald  |  January 7, 2013  |  1 Comment

Today is the first full working day of the first full working week of 2013.  It’s a time when ‘everything old is new again’. New in the context that it’s a new year, new budget, new beginning.  I believe that an organization’s ability to renew itself, give it a fresh start and move forward is […]

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Category: 2013 Leadership Management Tough Questions     Tags: , , , , , ,

Forget about resolutions and figure out your resolve

by Mark P. McDonald  |  January 2, 2013  |  1 Comment

New Year’s resolutions come and mostly go by the wayside in large part because they are weak commitments to things we already know that we are not going to do. Sure you can pass up desert on January 3rd but what about on February 2nd is the same commitment there? Rather than make promises that […]

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Category: 2013 Leadership Tough Questions     Tags: , , , ,